Ukraine

All snacks categories are projected to see good-to-strong retail volume growth over 2023. However, sales bases have been lowered significantly by the slump in 2022, and market sizes at the end of the review period are expected to be lower than in…

During times of economic uncertainty, chocolate confectionery tends to cede ground to sugar confectionery in Ukraine. This is largely because of the higher prices of chocolate confectionery amid strong pressure on consumer incomes. Towards the end of…

Consumer foodservice through all locations suffered heavy losses in 2022 following Russia’s invasion. More specifically, consumer foodservice through lodging and leisure locations witnessed heavy losses in 2022 due to several factors including the…

Breakfast cereals recorded a positive sales performance in retail volume terms during 2023 after the category registered significant declines in retail volume sales over the course of 2022. One of the main reasons for the substantial declines seen in…

Baby food suffered heavy losses in 2022 as large numbers of families fled the country following Russia’s invasion. The category’s recovery in 2023 continues to be limited by the significantly smaller consumer base for these products. Besides which,…

Savoury snacks can be said to have suffered most from the effects of the war in Ukraine in terms of production, supply and consumer behaviour. This is partly reflected in savoury snacks recording the highest decline in snacks in retail volume sales…

In 2023, there was a surge in the popularity of traditional toys that appealed not only to children but also to adults in Ukraine, particularly in the construction category. This surge was primarily fuelled by the relaunch of LEGO Ukraina TOV in…

Although other dairy saw heavy losses in retail volume terms in 2022 due to the impact of Russia's invasion of Ukraine, the category did not see such a sharp decline as some other areas of dairy. A major factor behind this was the more stable…

Like other packaged food categories, ice cream suffered in late 2022 and 2023 from electricity outages. These energy problems had strong negative impact on the manufacture and storage of frozen goods. While ice cream is set to register strong retail…

During 2023, there was a strong recovery in premium beauty and personal care value sales after the steep decline registered a year earlier, with a particularly dynamic performance being seen in demand for dermocosmetic products. Consumers were…

In 2023, mass beauty and personal care in Ukraine was recording strong growth thanks to the affordability of these products against the backdrop of consumers’ falling purchasing power. The development of private label products has also contributed to…

While appliances and electronics specialists in Ukraine showed a much improved performance in current value sales terms in 2023, it remained one of the retail channels worst affected by the Russian invasion. Because the types of goods such outlets…

Demand for concentrates is very limited in Ukraine, although the category did see a return to growth in retail volume terms in 2023 with these products benefiting from their affordability. Concentrates are mainly consumed by price-sensitive older…

Strongly increased sugar prices and electricity outages in late 2022-2023 increased the cost of manufacturing and negatively impacted consumers’ ability to afford or justify the prices of sugar confectionery. As a result, consumers tended to reduce…

As with all fmcg industries in the country, the war has strongly impacted the tobacco market in Ukraine. For example, there is a much-diminished consumer base, with approximately eight million people – some 20% of the population – estimated to have…

Sales of soft drinks have been significantly impacted by Russia’s war in Ukraine and soaring inflation. Besides the resulting decline in the population and the loss of territories, the market also faces other obstacles including consumers downtrading…

RTD coffee only started to gain a significant presence in Ukraine during the pandemic but after a bright start the category saw a steep decline in 2022 because of the impact of Russia’s invasion on the supply chain and import issues. Leading retailer…

The biggest story in staple foods in Ukraine in 2023 was that all sales in all categories were still being significantly impacted by the ongoing war that rages in many parts of the country as well as high inflation due to the collapsing exchange…

RTD tea suffered significant losses during 2022 as category was not a priority for either manufacturers or consumers. The supply of these products was limited, while there were out-of-stock situations seen during the high season. There is also a…

Juice was one of the hardest hit soft drinks categories following Russia's invasion of Ukraine in 2022 and it saw only a modest recovery in retail volume terms in 2023. The category lost a tangible share of its key target audience following Russia’s…