Under Armour Inc, a US-based producer and retailer of performance sportswear, generated astonishing growth over the review period. International expansion, product innovation, strategic sponsorship and a strong perception as an athletic brand drove this dynamism. With a focus on developing its footwear and womenswear offerings, Under Armour is set to broaden its consumer base as it aims to take on Nike Inc for its leading position.
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Euromonitor International's report on Under Armour Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Footwear market and the global economy.
Company and market share data provide a detailed look at the financial position of Under Armour Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Under Armour Inc.
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