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Company Profile
Under Armour Inc in Apparel and Footwear
Dec 2019
US$570Added to Cart
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Under Armour has a strong brand presence starting from its US origins and spreading itself globally. Though direct-to-consumer positioning it increased its awareness quickly, but has since witnessed slowdown due to a struggling retail sector and fierce competition from key sports leaders in the market, adidas and Nike. However, the brand capitalises on blending its values and vision through innovation and technology.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Under Armour Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel and Footwear market and the global economy.
Company and market share data provide a detailed look at the financial position of Under Armour Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Under Armour Inc.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Under Armour Inc provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Apparel and Footwear research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Request more informationTable of Contents
Scope of the Report
Scope
Introduction
Executive summary
State of Play
Top companies at a glance
Under Armour’s global footprint: North America dominates
Company overview
Growth decomposition: market share and momentum drive growth
Exposure to Future Growth
Exposure to growth: Under Amour’s sportswear key game changer
Innovation, technology and design at forefront for Under Amour
Competitive Positioning
Intensified competition as leaders continue to dominate within sportswear
Focus on constant reinvention, style and functionality key to sustain in sportswear
Key categories and markets
Under Armour leads in US while gaining traction in rest of world
Consistent expansion plan puts perspective for global growth
Performance remains the cornerstone of sportswear
Under Armour has decided to focus on performance and technology
Sportswear
Overall overview of apparel and footwear sales by region
Strong growth opportunities globally for Under Armour
The US, China, India and the UK expected to contribute most to growth
Top countries by apparel category
Projected overall sales
Projected sportswear sales
Sports Footwear
Footwear sales by region
Projected footwear sales
Incorporating technology within clothing materials for sports footwear
Sports footwear in India and China also benefits from demographic shifts…
…and growing consumer health focus and government initiatives
Key Findings
Executive summary
Appendix
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Request more informationComplete Catalogue
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Complete Catalogue
Company Reports
- Abercrombie & Fitch Co in Apparel and Footwear | Apr 2018
- adidas Group in Apparel and Footwear | Jan 2019
- American Eagle Outfitters Inc in Apparel and Footwear | Dec 2018
- ASOS Plc in Apparel and Footwear | Oct 2017
- Associated British Foods Plc (ABF) in Apparel | Jul 2015
- C&A Mode AG in Apparel and Footwear | Jun 2015
- C&J Clark International Ltd in Apparel and Footwear | Apr 2016
- Cofra Holding AG in Apparel | Jul 2012
- Esprit Holdings Ltd in Apparel | Sep 2013
- Fast Retailing Co Ltd in Apparel and Footwear | Sep 2019
- Gap Inc, The in Apparel and Footwear | Jun 2019
- H&M Hennes & Mauritz AB in Apparel and Footwear | Oct 2019
- Inditex, Industria de DisenoTextil SA in Apparel and Footwear | Oct 2019
- Levi Strauss & Co in Apparel | Apr 2013
- Levi Strauss & Co in Apparel and Footwear | Nov 2017
- lululemon athletica inc Apparel and Footwear | Jun 2017
- Nike Inc in Apparel and Footwear | Jun 2019
- PVH Corp in Apparel and Footwear | Sep 2014
- SuperGroupPlc in Apparel and Footwear | Apr 2018
- SuperGroupPlc in Apparel and Footwear (Global) | Sep 2016
- The Gap Inc in Apparel and Footwear | Apr 2018
- VF Corp in Apparel | Jan 2014