Under Armour underperformed most of its closest global competitors over 2019-2022, falling three positions in the sportswear top 10 ranking. Its sales are heavily concentrated in North America, and in three categories: performance, apparel and men’s products. Moving forward, the company plans to increase its presence in women’s sportswear and footwear, and aims to better reach younger consumers. Its recent launch of SlipSpeed signals its intention to play beyond its core segment, performance.
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Euromonitor International's report on Under Armour Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel and Footwear market and the global economy. Company and market share data provide a detailed look at the financial position of Under Armour Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Under Armour Inc.
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Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.See All of Our Definitions
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