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Company Profile
Under Armour Inc in Apparel and Footwear
35 pages, Dec 2017
US$570
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Under Armour Inc, a US-based producer and retailer of performance sportswear, generated astonishing growth over the review period. International expansion, product innovation, strategic sponsorship and a strong perception as an athletic brand drove this dynamism. With a focus on developing its footwear and womenswear offerings, Under Armour is set to broaden its consumer base as it aims to take on Nike Inc for its leading position.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Download the full company profile: L'Oréal Company Profile - SWOT Analysis
Download the full company profile: Coca-Cola Company Profile - SWOT Analysis
Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis
Euromonitor International's report on Under Armour Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel and Footwear market and the global economy.
Company and market share data provide a detailed look at the financial position of Under Armour Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Under Armour Inc.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Under Armour Inc provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Apparel and Footwear research team, a dedicated group of analysts that knows the industry inside and out.Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.Want to find out more about this report?
Request more informationTable of Contents
Scope of the report
Scope
Strategic Evaluation
Key company facts
Financial analysis
Q2 2017 financial results
SWOT: Under Armour Inc
Strategic objectives and challenges
Competitive Positioning
Innovative product and retail expansion produce growth
Climbing up the ranks within sportswear…
… although visibility in global apparel and footwear remains small
Under Armour remains overshadowed by Nike and adidas
Market Assessment
Step it up in footwear
Progress in Asia Pacific
Prioritising performance sportswear
Geographic and Category Opportunities
Expansion opportunities in dynamic markets
Internet retailing a priority strategy
Domestic developments
Presence in Asia Pacific remains small
Opportunities outside China
Sponsorship strategy takes precedence in Europe
Footwear: The holy grail of sportswear
Active in womenswear
Under Armour: Fashion victim?
Sporting technology
Brand Strategy
Developing its mono-brand strategy
Social media for athletes
Operations
Operations remain US-focused
Recommendations
Under Armour: Refining its approach
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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- Inditex, Industria de Diseño Textil SA in Apparel and Footwear | Jul 2016
- Inditex, Industria De DiseñoTextil SA in Apparel and Footwear | May 2018
- Levi Strauss & Co in Apparel | Apr 2013
- Levi Strauss & Co in Apparel and Footwear | Nov 2017
- lululemon athletica inc Apparel and Footwear | Jun 2017
- Nike Inc in Apparel and Footwear | Nov 2018
- PVH Corp in Apparel and Footwear | Sep 2014
- SuperGroupPlc in Apparel and Footwear | Apr 2018
- SuperGroupPlc in Apparel and Footwear (Global) | Sep 2016
- The Gap Inc in Apparel and Footwear | Apr 2018
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Complete Catalogue
Company Reports
- Abercrombie & Fitch Co in Apparel and Footwear | Apr 2018
- adidas Group in Apparel and Footwear | Jan 2019
- American Eagle Outfitters Inc in Apparel and Footwear | Dec 2018
- ASOS Plc in Apparel and Footwear | Oct 2017
- Associated British Foods Plc (ABF) in Apparel | Jul 2015
- C&A Mode AG in Apparel and Footwear | Jun 2015
- C&J Clark International Ltd in Apparel and Footwear | Apr 2016
- Cofra Holding AG in Apparel | Jul 2012
- Esprit Holdings Ltd in Apparel | Sep 2013
- Fast Retailing Co Ltd in Apparel And Footwear | Dec 2018
- GAP Inc, The in Apparel and Footwear | Jun 2017
- H&M Hennes & Mauritz AB in Apparel and Footwear | Mar 2018
- Inditex, Industria de Diseño Textil SA in Apparel and Footwear | Jul 2016
- Inditex, Industria De DiseñoTextil SA in Apparel and Footwear | May 2018
- Levi Strauss & Co in Apparel | Apr 2013
- Levi Strauss & Co in Apparel and Footwear | Nov 2017
- lululemon athletica inc Apparel and Footwear | Jun 2017
- Nike Inc in Apparel and Footwear | Nov 2018
- PVH Corp in Apparel and Footwear | Sep 2014
- SuperGroupPlc in Apparel and Footwear | Apr 2018
- SuperGroupPlc in Apparel and Footwear (Global) | Sep 2016
- The Gap Inc in Apparel and Footwear | Apr 2018
- VF Corp in Apparel | Jan 2014