Unilever Group in Home Care

May 2022

Unilever is one of the leading home care players globally, and derives the majority of its value sales from its laundry care business. Emerging economies contribute significantly to the business, and offer further growth prospects. Sustainability continues to be a key pillar for the company across its brands. Not only is Unilever driving innovation in packaging but also in product formulation in a bid to offer sustainable efficacy – a key balance between often conflicting needs.

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This report comes in PPT.


Euromonitor International's report on Unilever Group delivers a detailed strategic analysis of the company's business, examining its performance in the Home Care market and the global economy. Company and market share data provide a detailed look at the financial position of Unilever Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unilever Group.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Unilever Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Home Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Unilever’s global footprint
Hindustan Unilever is the biggest contributor to Unilever’s business
Market momentum helps drive growth for Unilever
Exposure to growth
Top companies expected to maintain their market position
Unilever records stronger value growth than its leading competitors in 2021
Procter & Gamble remains Unilever’s biggest competitor
Key categories and markets
Key brands
Unilever invests to “clean up cleaning products”
Unilever expands application of carbon capture technology
Exploring and deploying greener sources of carbon
Tapping into computer designed enzymes to offer high performance products
Unilever rethinks its plastic packaging
In-store refill stations propagate Unilever’s “No Plastic” efforts
Asia Pacific the key contributor to Unilever’s laundry care business
Concentrated detergents gaining popularity in developing markets
Laundry detergents core contributor to overall laundry care sales
Emerging markets continue to offer high growth potential
Asia Pacific leads contribution to Unilever’s dishwashing business…
…with hand dishwashing contributing significantly
Hand dishwashing expected to drive value growth over forecast
“Dirt is Good” rolls out concentrated formulation, enabling packaging compaction
Western Europe is Unilever’s largest surface care market
Broad variety within surface care globally
Increased competition across surface care categories leads to share erosion
Low per capita consumption in Asia Pacific offers room for growth
Toilet liquids/foam is the preferred format
Moderate growth potential for toilet care
Domestos’ study on school toilets highlights how school sanitation is failing children
Executive summary
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Home Care

This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.

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