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Company Profile
Unilever Group in Home Care
45 pages, May 2018
US$570
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Unilever narrowed P&G’s lead in global home care in 2017. This profile analyses Unilever’s work to build on its established strength in emerging markets through acquisition, locally-focused innovation, educational initiatives and the deepening penetration of rural regions. It also examines the company’s efforts to target the diminishing areas of growth potential available in major developed markets.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Download the full company profile: L'Oréal Company Profile - SWOT Analysis
Download the full company profile: Coca-Cola Company Profile - SWOT Analysis
Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis
Euromonitor International's report on Unilever Group delivers a detailed strategic analysis of the company's business, examining its performance in the Home Care market and the global economy.
Company and market share data provide a detailed look at the financial position of Unilever Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unilever Group.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Unilever Group provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Home Care research team, a dedicated group of analysts that knows the industry inside and out.Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Delivery format
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.Want to find out more about this report?
Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Key company facts
Financial performance in 2017
Strong emerging market presence in Home Care
SWOT: Unilever Group
Strategic objectives and challenges
Competitive Positioning
Unilever among the strongest performers in home care
P&G sees share decline, as Unilever and SC Johnson gain ground
Movement up top, as leaders grow in significance
Unilever outpaces global home care market
Unilever’s strength over global leader in emerging markets
2017 overlap growth/decline segments: Unilever versus P&G
Eco credentials are potentially Unilever’s back door into the US
Local players present challenges in emerging markets
Market Assessment
Growing reliance on emerging markets
Breadth of offer provides flexibility
Strong emerging market presence
Laundry Care a Core Business
Strong presence in key growth markets
E-commerce maintains rapid expansion in China
Strong lead in India
Gaining share in challenging conditions in Brazil
Unilever introduces new format to UK laundry care
Targeting eco-conscious demand in the US
Onus on local adaptation
Significant expansion in key fabric softeners markets
Expanding in scent boosters
Potential in Other Categories
Expansion in dishwashing
More prominent role for developed markets in surface care
Developing toilet care demand in India
Brand Strategy
Strong emphasis on innovation
Liquid detergents playing a growing role for Omo
Strong growth for Surf
Seventh Generation benefits from Unilever’s wider US presence
Operations
Restructuring
Unilever at forefront of direct-to-consumer experimentation
Recommendations
Opportunities to build on established strengths
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Company Reports
- Amway Corp in Home Care | Oct 2017
- Church & Dwight Co Inc in Home Care | Apr 2017
- Clorox Co, The in Home Care | Aug 2015
- Colgate-Palmolive Co in Home Care | May 2017
- Godrej Group in Home Care | Sep 2016
- Guangzhou Liby Enterprise Group Co Ltd in Home Care | Sep 2015
- Henkel AG & Co KGaA in Home Care | Jul 2018
- Kao Corp in Home Care | Mar 2017
- Lion Corp in Home Care | Jun 2018
- Procter & Gamble Co, The in Home Care | Apr 2018
- PZ Cussons Plc in Home Care | May 2018
- Reckitt Benckiser Group Plc In Home Care | Jun 2018
- Reckitt Benckiser Plc in Home Care | Mar 2014
- SC Johnson & Son Inc in Home Care | Apr 2018
- The Clorox Co in Home Care | Feb 2017
Complete Catalogue
Company Reports
- Amway Corp in Home Care | Oct 2017
- Church & Dwight Co Inc in Home Care | Apr 2017
- Clorox Co, The in Home Care | Aug 2015
- Colgate-Palmolive Co in Home Care | May 2017
- Godrej Group in Home Care | Sep 2016
- Guangzhou Liby Enterprise Group Co Ltd in Home Care | Sep 2015
- Henkel AG & Co KGaA in Home Care | Jul 2018
- Kao Corp in Home Care | Mar 2017
- Lion Corp in Home Care | Jun 2018
- Procter & Gamble Co, The in Home Care | Apr 2018
- PZ Cussons Plc in Home Care | May 2018
- Reckitt Benckiser Group Plc In Home Care | Jun 2018
- Reckitt Benckiser Plc in Home Care | Mar 2014
- SC Johnson & Son Inc in Home Care | Apr 2018
- The Clorox Co in Home Care | Feb 2017