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Company Profile

Unilever Group in Home Care

Jun 2019

US$570

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

This report discusses the current state of play of Unilever’s home care business on a global level, and gives a performance outlook for the years ahead. As one of the company’s focus areas, it has considerably increased its spending on sustainability, having committed its business operations, including production and usage of its products, to sustainability targets. Unilever has been involved with both acquiring companies to enter profitable niche markets and expanding its own brand portfolio.

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Sample Company Profile Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Euromonitor International's report on Unilever Group delivers a detailed strategic analysis of the company's business, examining its performance in the Home Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Unilever Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unilever Group.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of Unilever Group provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Home Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Executive summary

State of Play

Top companies at a glance

Unilever’s global footprint

Laundry care is the growth engine behind Unilever’s success

The m ajority of growth derives from market momentum

Exposure to Future Growth

The growing middle-class in Asia Pacific is set to drive value growth

Top companies are expected to defend their position in the market

Competitive Positioning

Three of the top five companies see their market shares decline

Unilever’s biggest competitors are Procter & Gamble and Henkel

Key categories and markets

Key brands

Company Strategy

Unilever’s commitment to sustainability

Acquisition of Seventh Generation adds to “green” expertise

Acquisition of The Laundress – home care goes premium

Growing investment in eco-friendly product portfolio

Targeting consumer demand for both convenience and sustainability

Laundry Care

Asia Pacific most important to Unilever’s laundry care business

Standard detergents important in developing markets

Broad product variety within laundry aids globally

Biggest future growth areas found in emerging markets

Unilever expands direct-to-consumer efforts into laundry care

Dishwashing

Expansion into North America through acquisition of Seventh Generation

Automatic dishwashing tablets are the main contributor to revenue

Hand dishwashing has the highest growth potential

Unilever’s laundry brand Omo moves into dishwashing

Surface Care

Western Europe is Unilever’s main surface care market

Indonesian market set to grow most dynamically

Toilet Care

The vast majority of Unilever’s toilet care sales are in Europe

Only limited growth potential in toilet care

Domestos’s “Cleaner Toilets, Brighter Futures” programme

Key Findings

Executive summary

Appendix

Projected company s ales – FAQs (1)

Projected company s ales – FAQs (2)

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Megatrends

Company Profile

Unilever Group in Home Care

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

This report examines:

A detailed SWOT analysis of Unilever Group provides strategic intelligence on:

Research You Can Trust:

Delivery format

Want to find out more about this report?

Table of Contents

Scope of the Report

Scope

Executive summary

State of Play

Top companies at a glance

Unilever’s global footprint

Laundry care is the growth engine behind Unilever’s success

The m ajority of growth derives from market momentum

Exposure to Future Growth

The growing middle-class in Asia Pacific is set to drive value growth

Top companies are expected to defend their position in the market

Competitive Positioning

Three of the top five companies see their market shares decline

Unilever’s biggest competitors are Procter & Gamble and Henkel

Key categories and markets

Key brands

Company Strategy

Unilever’s commitment to sustainability

Acquisition of Seventh Generation adds to “green” expertise

Acquisition of The Laundress – home care goes premium

Growing investment in eco-friendly product portfolio

Targeting consumer demand for both convenience and sustainability

Laundry Care

Asia Pacific most important to Unilever’s laundry care business

Standard detergents important in developing markets

Broad product variety within laundry aids globally

Biggest future growth areas found in emerging markets

Unilever expands direct-to-consumer efforts into laundry care

Dishwashing

Expansion into North America through acquisition of Seventh Generation

Automatic dishwashing tablets are the main contributor to revenue

Hand dishwashing has the highest growth potential

Unilever’s laundry brand Omo moves into dishwashing

Surface Care

Western Europe is Unilever’s main surface care market

Indonesian market set to grow most dynamically

Toilet Care

The vast majority of Unilever’s toilet care sales are in Europe

Only limited growth potential in toilet care

Domestos’s “Cleaner Toilets, Brighter Futures” programme

Key Findings

Executive summary

Appendix

Projected company s ales – FAQs (1)

Projected company s ales – FAQs (2)

Why buy this report?

Want to find out more about this report?

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