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Company Profile

Unilever Group in Home Care

Jun 2021

US$570

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Unilever is one of the leading global players in the home care market, with the majority of its value sales coming from its laundry business. The growing consumer focus on hygiene, due to the pandemic, especially in surface care, offers good growth potential for the company in this category. With sustainability at the heart of the company’s strategy, the report also looks at the various initiatives Unilever has been making in this regard within its home care business.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Euromonitor International's report on Unilever Group delivers a detailed strategic analysis of the company's business, examining its performance in the Home Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Unilever Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unilever Group.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of Unilever Group provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Home Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Introduction

Executive summary

State of Play

Top companies at a glance

Unilever’s global footprint

Laundry care is the biggest contributor to Unilever’s business

Market momentum helps drive growth for Unilever

Exposure to Future Growth

Impact of COVID-19 on Unilever

Asia Pacific expected to be engine of value growth

Leading global players expected to maintain their market position

Competitive Positioning

Unilever marginally increases market share in 2020

Procter & Gamble is Unilever’s biggest competitor

Key categories and markets

Key brands

Company Strategy

Unilever Sustainable Living Plan makes way for Clean Future strategy

Sustainability efforts in packaging

A partnership to “close the loop” through AI technology

Unilever launches hygiene line extensions of existing brands

Unilever addresses need for effective but more natural home care supplies

Growing focus on hygiene draws attention to product claims

Online presence of hygiene attribute for surface care products

Building on existing brand names to expand product lines

Laundry Care

Asia Pacific remains key to Unilever’s laundry care business

Standard detergents retain popularity in developing markets

Emerging markets offer high growth potential

Unilever partners to produce laundry surfactants from recycled carbon

Dishwashing

Asia Pacific also leads value sales of dishwashing

Hand dishwashing leads value sales for Unilever’s dishwashing business

Value-added attributes expected to drive value sales

Unilever invests in recyclable packaging in dishwashing

Surface Care

Western Europe is Unilever’s main surface care market

Broad variety within surface care globally

Indonesia market poised to offer dynamic growth

Toilet Care

Limited global presence in toilet care

Toilet liquids/foam is the preferred format

Moderate growth potential for toilet care

Key Findings

Executive summary

Appendix

Projected company s ales: FAQs (1)

Projected company s ales: FAQs (2)

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Megatrends

Company Profile

Unilever Group in Home Care

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

This report examines:

A detailed SWOT analysis of Unilever Group provides strategic intelligence on:

Research You Can Trust:

Delivery format

Want to find out more about this report?

Table of Contents

Scope of the Report

Scope

Introduction

Executive summary

State of Play

Top companies at a glance

Unilever’s global footprint

Laundry care is the biggest contributor to Unilever’s business

Market momentum helps drive growth for Unilever

Exposure to Future Growth

Impact of COVID-19 on Unilever

Asia Pacific expected to be engine of value growth

Leading global players expected to maintain their market position

Competitive Positioning

Unilever marginally increases market share in 2020

Procter & Gamble is Unilever’s biggest competitor

Key categories and markets

Key brands

Company Strategy

Unilever Sustainable Living Plan makes way for Clean Future strategy

Sustainability efforts in packaging

A partnership to “close the loop” through AI technology

Unilever launches hygiene line extensions of existing brands

Unilever addresses need for effective but more natural home care supplies

Growing focus on hygiene draws attention to product claims

Online presence of hygiene attribute for surface care products

Building on existing brand names to expand product lines

Laundry Care

Asia Pacific remains key to Unilever’s laundry care business

Standard detergents retain popularity in developing markets

Emerging markets offer high growth potential

Unilever partners to produce laundry surfactants from recycled carbon

Dishwashing

Asia Pacific also leads value sales of dishwashing

Hand dishwashing leads value sales for Unilever’s dishwashing business

Value-added attributes expected to drive value sales

Unilever invests in recyclable packaging in dishwashing

Surface Care

Western Europe is Unilever’s main surface care market

Broad variety within surface care globally

Indonesia market poised to offer dynamic growth

Toilet Care

Limited global presence in toilet care

Toilet liquids/foam is the preferred format

Moderate growth potential for toilet care

Key Findings

Executive summary

Appendix

Projected company s ales: FAQs (1)

Projected company s ales: FAQs (2)

Why buy this report?

Want to find out more about this report?

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