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Company Profile

Unilever in Beauty and Personal Care

Oct 2020

US$570

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Unilever’s beauty and personal care sales are likely to remain mostly shielded from the impact of COVID-19, owing to its strong offering in mass and core products. Expansion of its premium portfolio into China offers opportunities for growth, as does its bath and shower portfolio, which has a strong leaning towards hand hygiene. CSR efforts in light of COVID-19 offer brand equity, although this has been partially dampened by controversy surrounding the company’s Fair & Lovely range.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Euromonitor International's report on Unilever Group delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Unilever Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unilever Group.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of Unilever Group provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Introduction

Executive summary

State of Play

Top companies at a glance

Unilever Group’s global footprint

Hair care continues to lead, while deodorants show potential

Growth led by market momentum as market share struggles

Consumer perceptions of top Unilever brands

Exposure to Future Growth

Impact of COVID-19 on Unilever Group (1)

Impact of COVID-19 on Unilever Group (2)

Unilever Group shows multifaceted COVID-19 response

Lifebuoy and Vaseline focus on hygiene…

…Whilst Rexona and Clear focus on at-home wellness

Prioritisation of hygiene gives strong bath and shower growth

Top players expected to maintain their rankings

Competitive Positioning

While Unilever’s sales grow, its market share remains flat

Market expansion in premium to drive competitive overlap

Strong category and market penetration for Unilever

Germany remains hair care’s weak spot

Dove maintains strong competitive position

Unilever’s portfolio remains stronger in emerging markets

Hair Care

Asia Pacific and Latin America lead Unilever’s hair care sales

SheaMoisture stands out in social sustainability

Core portfolio to drive future growth

US, Brazil and Argentina to drive hair care growth

Bath and Shower

Asia Pacific and North America key regions in bath and shower

Emerging markets key to future growth

Unilever optimising hygiene sales through market expansion

Other Categories

Skin care remains strong for Unilever in Asia Pacific

Fair & Lovely sparks controversy

Deodorants the focus of Unilever Group’s innovation

Brand image varies in men’s grooming

Key Findings

Executive summary

Appendix

Projected company sales: FAQs (1)

Projected company sales: FAQs (2)

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Megatrends

Company Profile

Unilever in Beauty and Personal Care

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

This report examines:

A detailed SWOT analysis of Unilever Group provides strategic intelligence on:

Research You Can Trust:

Delivery format

Want to find out more about this report?

Table of Contents

Scope of the Report

Scope

Introduction

Executive summary

State of Play

Top companies at a glance

Unilever Group’s global footprint

Hair care continues to lead, while deodorants show potential

Growth led by market momentum as market share struggles

Consumer perceptions of top Unilever brands

Exposure to Future Growth

Impact of COVID-19 on Unilever Group (1)

Impact of COVID-19 on Unilever Group (2)

Unilever Group shows multifaceted COVID-19 response

Lifebuoy and Vaseline focus on hygiene…

…Whilst Rexona and Clear focus on at-home wellness

Prioritisation of hygiene gives strong bath and shower growth

Top players expected to maintain their rankings

Competitive Positioning

While Unilever’s sales grow, its market share remains flat

Market expansion in premium to drive competitive overlap

Strong category and market penetration for Unilever

Germany remains hair care’s weak spot

Dove maintains strong competitive position

Unilever’s portfolio remains stronger in emerging markets

Hair Care

Asia Pacific and Latin America lead Unilever’s hair care sales

SheaMoisture stands out in social sustainability

Core portfolio to drive future growth

US, Brazil and Argentina to drive hair care growth

Bath and Shower

Asia Pacific and North America key regions in bath and shower

Emerging markets key to future growth

Unilever optimising hygiene sales through market expansion

Other Categories

Skin care remains strong for Unilever in Asia Pacific

Fair & Lovely sparks controversy

Deodorants the focus of Unilever Group’s innovation

Brand image varies in men’s grooming

Key Findings

Executive summary

Appendix

Projected company sales: FAQs (1)

Projected company sales: FAQs (2)

Why buy this report?

Want to find out more about this report?

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