Unilever in Beauty and Personal Care

November 2021

Unilever gained share in beauty and personal care in 2020, owing to its strong offering in mass and core products. A continued focus on its Prestige division offers opportunities to grow, with premium beauty and personal care forecast to perform well. Sustainability continues to be a key pillar for the company across its brands, as does social purpose, through inclusive product offerings.

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Euromonitor International's report on Unilever Group delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Unilever Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unilever Group.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Unilever Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.


Executive summary

State of Play

Top companies at a glance
Unilever Group’s global footprint
Hair Care continues to lead, while deodorants show potential
Growth led by market momentum as market share struggles
Consumer perceptions of top Unilever Brands

Exposure to Future Growth

Impact of COVID-19 on Unilever Group
Impact of COVID-19 on Unilever Group
Beauty tech and personalisation drive Hair Care opportunity

Competitive Positioning

Top players expected to maintain their rankings
Trust and mass positioning drive Unilever’s performance in 2020
Expansion in premium segment increases competitive overlap
Strong category and market penetration for Unilever
Facial Skin Care remains underdeveloped
Dove maintains strong competitive position
Unilever’s portfolio remains stronger in emerging markets

Hair Care

Asia Pacific and North America lead Unilever’s Hair Care sales
Love Beauty & Planet drives sustainability in Hair Care
Category expansion key in China
Argentina, the US and Brazil to drive Hair Care growth

Bath and Shower

Asia Pacific and North America key regions in Bath and Shower
Emerging markets key to future growth
Unilever Group launches refill stations in UK supermarket
Unilever optimising hygiene sales through market expansion

Skin Care

Skin Care remains strong for Unilever in Asia Pacific
Facial care leads Skin Care sales
Unilever Prestige makes acquisitions in Skin Care
Asia Pacific drives forecast period growth

Other Categories

Sustainability spans all categories
Social purpose is key moving forward

Key Findings

Key findings


Projected company s ales – FAQs
Projected company s ales – FAQs

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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