Unilever lost overall share in the beauty and personal care market in 2021, despite growth in sales. This was owing to economic uncertainty in key markets and increasing competition in core product areas. Unilever offers wide product ranges in the mass and premium segments, and recently restructured to focus on high-growth categories. Sustainability is still a key pillar for the company across its brands, as is social purpose, through sustainable and ethical product innovation.
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Euromonitor International's report on Unilever Group delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Unilever Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unilever Group.
Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
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