United Kingdom

After a strong performance in 2023, when sunglasses in the UK recorded high single-digit volume growth and double-digit value growth, 2024 is expected to be more of a cautious year for the category as a whole. The dynamic growth witnessed in 2023 was…

Volume sales of deodorants in the UK rose for a second consecutive year in 2023. According to Euromonitor International’s Voice of the Consumer: Beauty Survey (fielded June to July 2022), 34.5% of UK participants indicated that hygiene and…

Dishwashing in the UK recorded strong single-digit value growth in current terms in 2023, owing to the continued dynamic performance of automatic dishwashing tablets. The latter’s growth is mainly because using a dishwasher is deemed more convenient,…

Supermarkets in the UK was the only grocery retail channel in 2022 to witness value sales decline, in a year characterised by soaring food prices, skyrocketing cost of utilities, high inflation, and a cost-of-living crisis, which all contributed to a…

Due to high inflation towards the end of the review period, resulting in elevated prices of goods and services, consumers became increasingly price conscious, supporting the second consecutive year of value growth for discounters in the UK. As…

Demand for polishes in the UK continued to decline in 2023, in line with the category’s general pre-pandemic trend. The ongoing decline continues to be exacerbated by greater mobility outside of the home, as consumers spend more time in the office or…

The shift in consumer preference towards preferring experiences, and products that provide experiences, such as travelling, or purchasing a home, rather than owning things, is continuing to have a negative impact on sales of jewellery in the UK.…

Spectacles in the UK continued to witness positive growth in 2023 offset by the ramifications of the pandemic. At the same time, value growth was driven by average unit price increases in line with inflated energy prices. While both value and volume…

Wipes in the UK grew by 9% in current value terms in 2023, with all types recording a positive performance except for toilet care wipes and deodorant wipes as a result of low volume demand. While overall value growth was sustained by demand for some…

In 2023, soaring inflation rates, an ongoing cost-of-living crisis, low consumer confidence and limited spending subdued the retail industry in the UK. Consumers continued to downgrade product purchases to mitigate the negative effects of the…