United Kingdom

Volume sales of wine in the UK declined in both on-trade and off-trade channels in 2023. On-trade was impacted by the high cost of living as many consumers reined in their spending and reduced their frequency of visits to pubs, bars and restaurants.…

After experiencing negative sales in 2022 due to post-pandemic conditions, such as the reopening of borders and consumers resuming normal habits, tobacco in the UK recorded positive low value growth in 2023. This growth was mainly driven by rising…

Spirits in the UK experienced another weak performance in 2023, recording both on-trade and off-trade volume declines. Sales via the on-trade channel were negatively impacted by high cost of living and the desire among local consumers to save money,…

E-vapour products, heated tobacco products and tobacco free oral nicotine in the UK all recorded impressive, double-digit growth rates in 2023. The number of cigarette users who are quitting smoking or are now dual users (utilising e-vapour or heated…

In stark contrast to many other alcoholic drinks categories, RTDs in the UK recorded a positive performance in 2023. Growth was seen in both off-trade and on-trade channels, with the latter experiencing a more dynamic performance than the dominant…

Cigars, cigarillos and smoking tobacco in the UK returned to positive value growth in 2023, after experiencing a decline the previous year. This growth was mainly driven by a significant rise in unit prices across the category, boosted by constantly…

Retail volume sales of cigarettes in the UK declined by double digits in 2023, even though smoking prevalence experienced a limited drop. The main reason behind the highest decline in legal cigarette sales in the last decade was the significant unit…

As with many other alcoholic drinks categories, total volume sales of cider/perry in the UK marginally declined in 2023. Cider/perry in the off-trade channel is quite mature, and following a boost from pandemic-related restrictions, demand continued…

Total volume sales of beer in the UK declined in 2023. However, while off-trade volume sales continued to stabilise following the boost which came as a result of the pandemic, leading to another marginal dip in 2023 via this channel, at-home…

2023 was undoubtedly a challenging year for alcoholic drinks in the UK. Overall, volume sales in both on-trade and off-trade fell when compared to 2022. On the other hand, value sales continued to rise, mainly driven by unit price increases as a…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

The briefing explores trends in the global structure amid rising economic and geopolitical uncertainty. As global economy evolves, countries and companies will need to find ways to diversify the supply of critical components. This will require…

After a strong performance in 2023, when sunglasses in the UK recorded high single-digit volume growth and double-digit value growth, 2024 is expected to be more of a cautious year for the category as a whole. The dynamic growth witnessed in 2023 was…

Spectacles in the UK continued to witness positive growth in 2023 offset by the ramifications of the pandemic. At the same time, value growth was driven by average unit price increases in line with inflated energy prices. While both value and volume…

Eyewear in the UK is expected to continue to record single-digit retail volume and current value growth in 2024, albeit at marginally slower rates than the previous year. Eyewear in the UK witnessed a relatively quick recovery after the decline seen…

Contact lenses in the UK are set to deliver solid single-digit volume and current value growth over 2024, which will make it the most dynamic performer in eyewear (in terms of volume growth). After the decline that resulted from the pandemic in 2020,…

In 2023, the UK’s GDP growth slowed considerably, to 0.1%, with the last two quarters of 2023 seeing a contraction in GDP. Despite receding inflationary pressures, inflation remains above the Bank of England’s target, while households are pressured…

2023 presented various challenges for the global retail landscape in the UK. The lingering effects of the pandemic, combined with economic and geopolitical instabilities, created a climate of uncertainty for local consumers, resulting by an undynamic…

In 2023, the UK housing market was faced with a combination of economic pressures and a desire for personalisation. Homeowners increasingly opted to upgrade their current homes rather than embark on the often-costly endeavour of relocation. A growing…

For decades, barbecues have been a cornerstone of summertime in the UK, offering a convivial and flavourful way to enjoy meals outdoors. However, recent years have witnessed a significant surge in their popularity, driven by several factors. Firstly,…