Uruguay

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

While Latin America’s digital landscape is less well developed than other regions globally, most measures continue to improve, with Coronavirus (COVID-19) also having served to drive the digital landscape development in 2020. With locked-down…

Ageing, urbanisation and migration continue to be major factors shaping the global population. The number of seniors around the world kept expanding in 2021 and is expected to grow further in the years to 2040. The number of small children is…

Beauty and personal care brands, including players such as Avon, continued to represent the largest part of the direct selling business. In 2022, these players were able to leverage their longstanding relationship with consumers, using their solid…

The reduction in spending power in Argentina and the rise of prices in Uruguay have impacted the results of some of the key players in grocery retailers. The exchange between Uruguay and Argentina has traditionally been strong, with a long-standing…

Following the outbreak of COVID-19, restrictions on travel and socialising heavily impacted certain non-grocery retailers, as consumers were confided to the household. With the risk of COVID-19 reducing, the government has lifted restrictions on…

The make-up of e-commerce in Uruguay and the current retail environment has resulted in third party merchants holding considerable value share in the channel. Beyond those third party merchants, grocery retailers have a strong share. Henderson &…

Inflation and ongoing price increases significantly impacted the retail industry in 2022. High price rises led to changing consumer behaviours, with a drop in demand as many were looking to delay significant purchases, reducing and adapting their…

This report assesses the business environment in Uruguay, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…

Several factors contributed to a significant drop in volume sales of cigarettes in 2022. Smoking prevalence is gradually declining as authorities’ efforts to stem smoking are bearing fruit. In addition, in 2022, inflation was high, caused by global…

Fine cut tobacco continued to account for considerable value sales in 2022, and unlike cigarettes, registered a healthy volume increase. Part of the reason for the growth was with inflation on the rise, consumers opted to roll their own cigarettes…

Uruguay struggled with high inflation in 2022. Consequently, people’s purchasing power fell. Also, the exchange rate of the UYU against the American dollar appreciated by about 10% in 2022. The combination of high inflation and currency appreciation…

Macroeconomic indicators played a huge role in the evolution of the alcoholic drinks market in Uruguay in 2022. As in most countries, inflation was a major issue during the period. Inflation ended at around 9% in 2022, the third highest recorded in…

Almost all beers performed well in 2022, both in the off-trade and on-trade channels, and amongst beers, imported brands performed better than the average. Stella Artois and Nova Schin were amongst the most successful of the imported brands in 2022.

Cider has been losing share amongst Uruguay alcoholic drinks options for the last 15 years. Although it witnessed an unexpected strong bounce in 2020 (related to voluntary home seclusion during the pandemic) and further marginal growth in 2021, the…

RTDs was one of the biggest winners in the Uruguayan alcoholic drinks market in 2022. Of the different RTDs segments, spirit-based drinks put in the best performance over the review period as a whole. Growth has been in line with the trend towards…

The overall volume sales of spirits climbed in 2022. Although the volume sales through off-trade channels of almost all categories fell during the year, the total market volume ended on the positive side. Total volume sales were boosted by the growth…

Currently, the main threat to the wine industry of Uruguay is imports of Argentinean wines. Local consumers have easy access to these wines, which are very good quality and very cheap in comparison with Uruguayan wines. Although imported wines pay…

In 2022, chocolate confectionery sales surpassed their pre-pandemic levels again in volume and real value terms and were expected to continue seeing positive growth in 2023. While impulse channels such as kiosks, which are included under small local…

After seeing a major decline in 2020, when the pandemic first arrived in Uruguay, followed by a further fall in sales in 2021, gum registered a rebound in volume and value terms in 2022, with positive growth also expected for 2023, although sales…