USA

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

It is no surprise that the pandemic encouraged many consumers to reassess and prioritise their health and wellbeing. We saw many consumers start adopting wellness-orientated lifestyles, analysing all aspects of wellness beyond the traditional focus…

Skin care continued to record strong current value growth as well as positive growth in volume and real value (at constant 2022 prices) terms in 2022, as it continued to recover from the losses registered in 2020. Lip products were enjoying rising…

While a number of product areas in the premium segment were still on the rebound in 2022 from their pandemic-induced declines seen in 2020, nearly every category in the premium segment was recording positive growth in this year, although the pace of…