USA

In the last five years, non alcoholic beer in the US has seen a renaissance, displaying growth unmatched by any other beer category. Long viewed as a hollow version of its alcoholic analogue, trailblazing and award-winning new products, aided by…

While total volume sales of cider/perry returned to decline in 2022, after limited post-pandemic recovery in 2021, regional craft brands continued to ride the “support local” wave in consumer preference. With many national brands shifting their…

2022 saw a decline in the total volume sales and share of hard seltzers (included within other RTDs), in part due to this category showing signs of maturity. As the veteran and still largest product type within RTDs, hard seltzers no longer elicit…

2020 was an exceptional year for spirits overall, as the surge in off-trade volume sales for at-home consumption outweighed the losses in the on-trade channel. Defying many expectations, 2022 remained a year of growth for the category in total volume…

Over the past couple of years, total volume growth in wine turned to decline, and near-stagnation was seen in 2022. There were several reasons for this. The average wine consumer is highly educated and is well-off financially, yet also trends older…