USA

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the USA.

Country Report

Wearable Electronics in the US

Aug 2021

Wearable electronics is set to remain one of the best-performing categories within consumer electronics in the US in 2021, continuing the pre-pandemic momentum, most importantly thanks to the growing adoption of smart wearables. Although analogue…

USD 990
Country Report

Portable Players in the US

Aug 2021

Wireless speakers was the only category to see retail volume growth in 2020, and this is expected to continue in 2021. Wireless speakers with voice assistant and high compatibility with other digital devices are playing a crucial part in the rapidly…

USD 990
Country Report

Mobile Phones in the US

Aug 2021

As the economy emerges from pandemic-induced cutbacks in spending, consumers are becoming more optimistic about their financial outlook and are more eager to upgrade to new, often more expensive models. After a difficult performance in 2020, this is…

USD 990
Country Report

In-Car Entertainment in the US

Aug 2021

In 2021 in-car entertainment is set to continue to decline, after already seeing steep declines for many years. Demand fell particularly strongly in 2020 due to the effects of the pandemic, as financial instability was seen amongst consumers and less…

USD 990
Country Report

Imaging Devices in the US

Aug 2021

Imaging devices struggled to achieve growth even before COVID-19, and this has continued during the pandemic. Smartphones continue to impose competitive pressure on imaging devices, as the quality of the cameras on smartphones is continuously being…

USD 990
Country Report

Home Video in the US

Aug 2021

In 2020, home video saw a strong performance, as consumers were stuck at home due to COVID-19 restrictions, and sought to purchase new televisions for better indoor entertainment. Along with upgrading the quality of their televisions, consumers also…

USD 990
Country Report

Home Audio and Cinema in the US

Aug 2021

In 2020, home audio and cinema saw a notable decline as consumers reined in their spending on non-necessities during the COVID-19 pandemic. Only a marginal decline is expected for 2021, which can be attributed to the healthy growth of home cinema and…

USD 990
Country Report

Headphones in the US

Aug 2021

2020 saw an explosion in sales of headphones in the US, as consumers needed these products to work or learn remotely during COVID-19 lockdowns, or wanted better headphones for recreational purposes. Headphones also benefited from the different needs…

USD 990
Country Report

Consumer Electronics in the US

Aug 2021

Consumer electronics is set to continue to see retail volume growth in 2021, but at a slower rate compared with the previous year. Despite lockdowns being lifted and businesses gradually reopening, US consumers’ demand for these products in 2021 is…

USD 2,640
Country Report

Computers and Peripherals in the US

Aug 2021

The laptops category saw a surge in volume sales during 2020, as consumers needed these products for remote working and learning. Laptops is set to remain one of the only categories that continues to see growth moving into 2021, driven by…

USD 990
Strategy Briefing

Global Recovery Tracker: Q1 2021

Mar 2021

The global outlook has improved as of Q1 2021, thanks to vaccination progress in many developed countries. Nevertheless, the recovery prospects remain distant for most economies in the face of the spread of new, more infectious variants of the virus.…

USD 1,325
Strategy Briefing

Global Recovery Tracker: Q4 2020

Dec 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

USD 1,325
Strategy Briefing

Which Comes First: Smart Home or Smart City?

May 2020

Smart homes and smart cities are becoming more widespread thanks to growing smartphone and internet use. Data-driven decision making is helping to improve the efficiency of homes and cities, enabling a more sustainable mode of living that discourages…

USD 1,325
Strategy Briefing

Healthy Living: Insights of Global Naturally Healthy Bottled Water

Mar 2018

Global growth in naturally healthy bottled water market has been driven by the US, Japan, Brazil and China, while growth in Western Europe has slowed owing to market maturity. The perception of healthy water differs from region to region. In Western…

USD 1,325
Strategy Briefing

Internet of Things: The Future Impact on Industries and Countries

Feb 2018

The Global Internet of Things (IoT) industry is expected to surge, together with an exploding number of devices being connected over the foreseeable future. Advanced countries hold the strongest starting positions to embrace IoT technologies first,…

USD 1,325
Strategy Briefing

Young Women’s Health: Global Attitudes Towards Health, Fitness and Wellbeing Among the Under 30s and Market Impact

Sep 2015

As women aged under 30 years have more time and money to spend on themselves as they delay motherhood and pursue careers, investing in preventative health has become a priority. Drawing on results from Euromonitor International’s Global Consumer…

USD 1,325
Strategy Briefing

Global Consumer Attitudes to Home Ownership: In Search of a Room of One’s Own

Apr 2015

Housing (shelter) is a fundamental human need, but its supply poses complex challenges. The manner in which these challenges are dealt with by markets and governments varies widely around the world, and these variations can have a profound impact on…

USD 1,325
Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

Feb 2011

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly…

USD 2,600
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