USA

The energy drinks category is highly competitive, but Celsius has been successful in capturing share. Unlike other leading brands, which were focused on revenue management, Celsius’s focus on reduced sugar products is expected to allow it to continue…

Concentrates are often seen as a more affordable option, driving trading across from juice. The primary appeal of powder concentrates in particular remains their affordability, offering consumers the most value in dollars per litre across…

After record-high inflation in 2022, consumer packaged goods companies have continued with necessary price actions in 2023. Most notably, carbonates has seen a unit price increase of around 10%. Companies have executed price increases using…

Sparkling flavoured bottled water continues to attract a high level of interest from consumers, as a natural sparkling soft drinks alternative. Sparkling flavoured bottled water is now a much bigger and more dynamic category than still flavoured…

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…