The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the USA.
A significant portion of street stalls/kiosks consists of food trucks and street vendors that primarily operate in urban environments with ample foot traffic. In light of the Coronavirus (COVID-19) pandemic, nationwide lockdowns, expanded…
2020 saw a surge in demand for ready meals packaging, as fears of supply chain disruption led consumers to stockpile ready meals, with frozen ready meals in paper-based cartons proving to be particularly popular. Frozen pizza was also a standout…
COVID-19 resulted in a sharp increase in demand for sauces, dressings and condiments packaging during 2020, particularly for rigid plastic and glass, which account for the bulk of packaging units for these products. Rigid plastic dominates packaging…
The retail unit volumes of HDPE bottles continued to hold the biggest share in overall home care products in 2022. The preference for HDPE bottles can be attributed to their practicality and user-friendliness in dispensing home care products. These…
Weak state finances have caused frequent bouts of instability in governance. Additionally, the US’s peacefulness has worsened, but its business landscape remains resilient. Economic growth is slowing in the short term, but robust energy exports have…
While the shifting public perception and policy guidance of COVID-19 from pandemic to endemic would, under isolated circumstances, stabilise channel shifts and drive the recovery of on-trade consumption, the confounding factors of inflation and…
In the last five years, non alcoholic beer in the US has seen a renaissance, displaying growth unmatched by any other beer category. Long viewed as a hollow version of its alcoholic analogue, trailblazing and award-winning new products, aided by…
While total volume sales of cider/perry returned to decline in 2022, after limited post-pandemic recovery in 2021, regional craft brands continued to ride the “support local” wave in consumer preference. With many national brands shifting their…
2022 saw a decline in the total volume sales and share of hard seltzers (included within other RTDs), in part due to this category showing signs of maturity. As the veteran and still largest product type within RTDs, hard seltzers no longer elicit…
2020 was an exceptional year for spirits overall, as the surge in off-trade volume sales for at-home consumption outweighed the losses in the on-trade channel. Defying many expectations, 2022 remained a year of growth for the category in total volume…
Over the past couple of years, total volume growth in wine turned to decline, and near-stagnation was seen in 2022. There were several reasons for this. The average wine consumer is highly educated and is well-off financially, yet also trends older…
Hair care lost its position as the biggest category in unit volume terms in beauty and personal care packaging to bath and shower in 2020, when the latter product area experienced a massive spike in demand due to the pandemic arriving in the US in…
In the US, recent trends in computers and peripherals have been shaped by ongoing corrections and shifts in consumer behaviour, especially during the post-pandemic era. At the peak of the COVID-19 pandemic, there was a significant surge in sales as…
The negative volume growth that was registered across consumer electronics in the US in 2023 can be seen largely as a continuation of the suppressed demand that has emerged during the post-pandemic era. Now that the positive impact of stay-at-home…
During 2023, wireless headbands continued to experience strong volume growth despite the overall weakness in demand for consumer electronics overall. The combination of low ownership rates and the rapid adoption of wireless headbands have created an…
Home audio and cinema continued to experience falling sales during 2023, with various factors contributing to this negative performance. One of the key contributors to ongoing sales declines in the category is the increasing popularity of streaming…
Recent years have seen a significant shift in demand for televisions in the US as the category’s leading players have increasingly embraced the emerging category of OLED TVs. This has accompanied an increase in the production of the technology…
The negative sales trends that were recorded across imaging devices in 2023 offer a clear indication that the shift away from these products is far more pronounced in digital camcorders than it is in digital cameras. While both categories are…
2023 witnessed a remarkable recovery in new car sales in the US, a trend which defied lingering economic uncertainty fuelled by concerns over soaring inflation and the spectre of interest rate hikes. Over the first five months of the year, demand for…
2023 saw volume sales of mobile phones continue to decline, marking a continuation of the downwards trend that has been seen in the category for many years. Apple remains the category’s leading player, with each new release of the new generation of…