Uzbekistan

In 2023, baby and child-specific products in Uzbekistan experienced a notable surge in volume sales, predominantly fuelled by essential products such as baby wipes and dermatitis solutions for diapers. This upswing is particularly pronounced in urban…

Bath and shower in Uzbekistan continued to witness robust demand in 2023, spurred by heightened awareness of health maintenance amidst the COVID-19 pandemic. Seen as essential items in everyday routines, these products experienced significant growth…

In 2023, beauty and personal care in Uzbekistan witnessed a remarkable rebound from the challenges posed by the COVID-19 pandemic, as well as ongoing global geopolitical shifts, including the Russian invasion of Ukraine. The competitive landscape…

Colour cosmetics in Uzbekistan witnessed a gradual recovery following the easing of quarantine restrictions in 2023. However, international companies faced significant hurdles due to geopolitical shifts and disruptions in the supply chain. While some…

Deodorants category in Uzbekistan demonstrated resilient growth in 2023, largely influenced by the warm climate of the region. With the gradual easing of COVID-19 quarantine restrictions, the category is experiencing a rebound as the population…

In Uzbekistan, women's razors and blades stood as a stalwart pillar in the realm of beauty essentials in 2023. Despite broader economic and geopolitical fluctuations, this category remains consistently sought after, indicating its integral role in…

In Uzbekistan, fragrances continued its annual upward trajectory in 2023, underpinned by deep-rooted cultural traditions that perceive perfumes as essential accessories for both men and women. Despite encountering geopolitical turbulence in 2023, the…

Hair care in Uzbekistan saw significant growth in 2023, primarily driven by the natural expansion of the population and migration trends, which contributed to enlarging the consumer base. Among the various product categories within hair care,…

Economic instability and geopolitical turbulence eroded the purchasing power of Uzbekistan's population in 2023, leading to a notable shift towards mass beauty and personal care over premium alternatives. Escalating prices coupled with stagnant…

In 2023, men's grooming in Uzbekistan underwent significant development, albeit from a relatively low base. This growth reflects a notable increase in consumer interest and activity within the product area. One significant factor contributing to this…

Oral care in Uzbekistan saw positive growth in 2023, largely driven by population growth in the country. However, as seen across various categories in beauty and personal care, the majority of consumers in the country are highly price-sensitive and…

Premium beauty and personal care products faced significant affordability challenges for a considerable number of consumers in Uzbekistan in 2023, particularly among the majority residing in major cities like the capital, Tashkent. This affordability…

Skin care in Uzbekistan experienced significant growth in 2023, particularly in the facial care area. Import stabilisation and improved product deliveries contributed to this surge, creating a positive market environment. Reductions in customs import…

Sun care in Uzbekistan, initially impacted by pandemic-related travel restrictions, showed signs of recovery in 2023. As quarantine measures were lifted, the category slowly returned to pre-pandemic levels. Factors such as the country's warm climate,…