Vietnam

The report will explore the key themes transforming consumer behaviour in Asia Pacific in the world beyond the pandemic, namely Digital Living, Rethink Wellness, Sustainable Living, Make My Life Easier and Search for Experiences, and the strategies…

Cafés/bars continued to enjoy healthy growth in current value terms in 2023. This was attributable to a rebound in international and domestic tourism, following the revival of the travel industry in the aftermath of the pandemic., Such establishments…

With Vietnam having experienced a strong rebound in international and domestic tourism in 2023, this served to boost the number of consumer foodservice transactions made in travel, lodging and leisure locations. According to official sources, more…

Consumer foodservice in Vietnam experienced positive growth in current value terms in 2023, albeit at a slower rate than the previous year. This was attributable to the elevated rate of inflation, which impacted household spending. With prices…

The full-service restaurant industry continued to experience positive growth in current value terms in 2023, despite continued inflationary pressures This can be partly attributed to favourable government policies, such as the reduction in the VAT…