Vietnam

Asia Pacific remained the largest global producer of food, beverages and tobacco in 2021, with sales valued at USD3,809 billion. With the release of pent-up demand, the industry’s turnover witnessed an increase in 2021. Going forward, expanding…

Eggs are very popular in Vietnamese cuisine, and they appear in meals consumed by all consumer groups, regardless of their income level. Because of the low price per piece, which ensures that eggs remain more affordable than other fresh foods, and…

In 2023, inflation and a gloomy economy negatively impacted the growth of fresh food overall. However, the demand for fish and seafood still experienced a positive growth rate in both value and volume terms. This can be attributed to an increase in…

In 2023, inflation had a considerable impact on consumer behaviour and purchasing patterns, which affected the performance of the fresh food industry in Vietnam. Some categories, such as fruits and vegetables, felt the impact of inflation less than…

In 2023, the fruits category in Vietnam was adversely affected by inflation and an economic slowdown. Total volume sales of fruits saw slower growth than in the previous year. In the last year of the review period, Vietnamese consumers became more…

In 2023, the meat category in Vietnam was negatively affected by inflation and an economic slowdown. Sales value and volume displayed slower growth than in the previous year. In this year, Vietnamese consumers were more focused on saving money and…

In 2023, nuts recorded a significant rate of volume growth, particularly in the foodservice sector, driven by the increasing number of tourists visiting Vietnam. The impact of inflation and a sluggish economy led to changes in people's spending…

Although peas and other pulses have a presence in Vietnam, availability is low and sales are still very small. The use of peas and other pulses is limited to a few dishes, and these products do not have wide consumer awareness. By contrast, beans are…

In 2023, an increased awareness of the importance of health and wellness contributed to the rise in demand for starchy roots in Vietnam. The nutritional advantages of eating these foods, such as high-quality carbs, dietary fibre, and crucial…

In 2023, amidst challenging economic conditions, there was a noticeable decrease in local consumers dining out compared to the pre-COVID-19 era. However, the sugar and sweeteners industry experienced a healthy increase in volume sales, particularly…

The vegetables category experienced positive growth in Vietnam in 2023, particularly in the institutional and foodservice sectors. With a 100% vaccination rate amongst children by the end of 2022, more parents were allowing their children to stay in…