Vietnam

Asian speciality drinks has witnessed slower growth in off-trade volume terms in 2023 compared to other years in the review period. This is in part due to the economic pressures facing many households with elevated inflation and a sharp rise in the…

Sales of bottled water have continued to experience dynamic growth in both on-trade and off-trade volume terms in 2023, continuing the pattern seen in 2022. This strong demand is in part due to the rising health and wellness movement and a decline in…

Carbonates has seen slower growth in both on-trade and off-trade volume terms compared to 2022. This can be attributed to several factors such as elevated inflation, lower income levels, and increased health concerns and a growing focus on sport and…

Although Vietnamese government managed to control inflation in 2023, price hikes and economic challenges nonetheless continued to constrain consumer expenditure. These economic pressures have had a mixed impact on sales of concentrates in 2023. On…

Energy drinks has continued to record positive growth in both off-trade and on-trade volume terms in 2023. Energy drinks are particularly popular amongst younger consumers, who value them for their sweet flavour, as well for their ability to offer a…