Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Vietnam’s population reached continued to grow in 2023 with 31% of the population being females aged 12-54 years, with this being important to the continued growth of the category. Menstrual care continued to boast stronger growth rates compared to…
Rapid urbanisation and rising income levels have contributed to the growth of away-from-home tissue and hygiene, with sales also expanding into rural areas. As the impact of the pandemic softened and restrictions were lifted there was robust growth…