Vietnam

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

The briefing examines how the textile and leather products industry performs globally and in the largest countries in terms of textile and leather products output. The report also provides data for production, market size, imports, exports, industry…

The report will explore the key themes transforming consumer behaviour in Asia Pacific in the world beyond the pandemic, namely Digital Living, Rethink Wellness, Sustainable Living, Make My Life Easier and Search for Experiences, and the strategies…

Asia Pacific, with a value of USD916 billion, is the largest forestry, wood and paper goods producer in the world. Forecasts for the region’s industry remain positive for 2021-2030, due to developing economies and rising population. However, the…

Asian Pacific economies were hard hit by COVID-19, leading to setback in construction activities in the first half of 2020. Robust Chinese recovery, however, boosted construction output in the second half of the year. Heavy infrastructure…

With production of USD967 billion, Asia Pacific was the largest rubber and plastic producer globally in 2020. Regional production of rubber and plastic products remains highly concentrated in China, Japan and South Korea. Over 2021-2030, Asia Pacific…

Emerging Asia has been one of the most exciting regions in emerging markets during the last two decades and this trend is expected to continue, though the pace of growth has slowed down as the economies transform and mature. By 2040, emerging Asia…

The number of households is set to increase moderately in Vietnam over 2021-2040, with couples with children remaining the dominant household type. While household earnings have already recovered from the COVID-19 impact, the fastest household…

This briefing examines how the furniture industry is performing globally and in the largest countries in terms of furniture output. The report also provides data for production, market size, imports, exports, industry costs, industry profitability…

Vietnam’s consumer income is expected to more than double by 2040, facilitated by robust economic growth. Purchasing power will be largely concentrated in the hands of younger generations. Generations Y and Z are expected to shape luxury-spending…

While consumption of shelf stable ready meals continued to increase in both 2020 and 2021, growth in this category was curbed due to the surging interest in cooking meals at home from scratch using fresh ingredients that has been seen among the…

Fish sauces, considered an essential among many households in Vietnam, continued to see positive growth in 2020 and 2021, supported by foodservice closures, which increased the frequency of home cooking. Of its two pack types, glass bottles is faring…

Emerging Asia has been one of the most exciting regions in emerging markets during the last two decades and this trend is expected to continue, though the pace of growth has slowed down as the economies transform and mature. By 2040, emerging Asia…

With a turnover of USD365.8 billion in 2021, Asia Pacific was the world’s second largest region for recreation, entertainment and arts. Over the next decade, the region’s entertainment industry is poised to grow at the fastest rate, nearly closing…

American Express signed a partnership with Vietnam JSC Bank for Industry & Trade (Vietinbank) in 2021 to increase acceptance of its cards in Vietnam. However, charge cards are not issued in Vietnam and there is unlikely to be any significant demand…

Store cards have a negligible presence in Vietnam with there being little interest or awareness of these card products. Furthermore, the government strictly controls the supply of credit in Vietnam which makes it a complicated and lengthy process to…

Asia Pacific remained the largest global producer of food, beverages and tobacco in 2021, with sales valued at USD3,809 billion. With the release of pent-up demand, the industry’s turnover witnessed an increase in 2021. Going forward, expanding…

In 2021, Asia Pacific ranked first globally in terms of production output of pharmaceuticals and medical equipment, with a turnover of USD857 billion. Over 2021-2030, the region is expected to record the fastest production growth globally,…

Consumer mobility is evolving as urbanisation, sustainability and growing technological savviness are driving demand for travel supported by dynamic payment solutions. Euromonitor International introduces the Digital Payments in Mobility Index to…

In 2022, Vietnam's business environment enjoyed a large working-age population and political stability. Vietnam is emerging as a tech and electronics export hub, with machinery and electronics accounting for a significant portion of its GDP. However,…

One of the top brands in surface care – Cif by Unilever – with a value share of around 20% in this category in 2022, has been using innovative packaging and formulations to attract consumers. For example, it launched spray bottles that are refillable…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

The end of the COVID-19 era and the removal of associated restrictions led to a boost in cigarettes sales in 2022. Vietnamese consumers have re-embraced their out-of-home lifestyles and social activities, which has ultimately led to higher incidences…

Cigars continued to register a strong performance in 2022, with double digit volume growth. However, cigars remain relatively niche and attributed to higher-income consumers such as businessmen and executives, due to their expensive prices. Moreso,…

E-vapour and heated tobacco products remains an underdeveloped category in Vietnam, however, this is expected to develop further over the forecast period. During 2022, the Vietnamese government and associated authorities, especially the Ministry of…

Tobacco in Vietnam returned to normal sales figures in 2022, after seeing a growth slump in 2020-2021 due to the event of COVID-19 and associated social distancing restrictions and lockdowns. However, after the Vietnamese government lifted these…

In 2022, volume sales of alcoholic drinks registered a strong rebound in growth, with double-digit increases in both the off-trade and on-trade channels. with a more buoyant economic outlook, following two years of social distancing and lockdown…

Beer in Vietnam witnessed a full recovery in volume terms in 2022, following a slump in demand in 2020 and 2021, when sales registered negative-figure declines. At the peak of the pandemic, all restaurants, bars and pubs were required to close, which…

Cider/perry remained a relatively niche product in terms of volume sales in 2022, due to the overwhelming popularity of beer in the country. While it can be advertised, due to its low ABV, its higher unit price compared to beer is a significant…

Spirits recorded buoyant volume growth in both the off-trade and on-trade channels in Vietnam in 2022, in keeping with the positive recovery of the domestic economy. With a stronger sense of optimism, local consumers were more willing to spend money…

Wine witnessed a partial recovery in volume terms in 2022, thanks to the relaxation of pandemic-related social distancing measures, which encouraged consumers to return to visiting on-trade outlets such as bars, restaurants and clubs. Sales were…

Chocolate confectionery saw a slowdown in demand in retail volume terms in 2023, thanks to inflationary pressures, which had a negative impact on purchasing power. As a result, consumers had less disposable income to spend on non-essential items,…

Retail sales of gum continued to see positive growth in volume terms in 2023, albeit at a lower rate than the previous year. Demand was impacted by rising Inflation, which led consumers to become more frugal with their spending and prioritise…

Ice cream saw a second year of positive volume growth in 2023, albeit at a slower rate than the previous year. As in 2022, Foodservice sales saw a more buoyant demand, thanks to the return of international tourism to Vietnam, following several years…

Retail sales of savoury snacks saw continued growth in volume terms in 2023, albeit at a much slower pace than the previous year. Besides inflationary pressures, which caused consumers to become more frugal with their spending, this was due to rising…

Retail sales of snacks in Vietnam saw a more muted performance in 2023 than in 2022, in both volume and constant value terms. Rising Inflation, triggered by the energy crisis, had a considerable impact on purchasing behaviour, with cash-strapped…

Sugar confectionery experienced a marked slowdown in growth in retail volume terms in 2023. Rising Inflation, triggered by the energy crisis, was a key contributor to this trend, as cash-strapped households were forced to reduce their expenditure on…

In contrast to the relatively strong performance of the previous year, sweet biscuits, snack bars and fruit snacks saw minimal growth in retail volume terms in 2023. Sales were negatively impacted to a return to pre-pandemic lifestyles, which saw…

Skin care packaging continued to record a healthy unit volume sales increase in Vietnam in 2022, with its leading pack type – squeezable plastic tubes – also continuing to grow. This pack type is popular thanks to being lightweight, durable and…

The Hanoi in Vietnam report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Ho Chi Minh City in Vietnam report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

Sales of computers and peripherals peaked during the pandemic in 2020 and 2021 thanks to a spike in demand as consumers switched to working and studying from home. Such was the demand that some retailers struggled to keep up with demand with supply…

Overall, sales of consumer electronics have seen a return to growth in retail volume terms in Vietnam in 2023 after a steep decline in the previous year. However, the results within the different categories are mixed. With COVID-19 restrictions now…

While the World Health Organisation declared the pandemic to be over in early 2023 and restrictions are no longer in place many consumers are still spending relatively more time at home than before the pandemic. As such, they have been indulging in…

The outbreak of COVID-19 and the subsequent home seclusion provided a boost to sales of some home audio and cinema products in Vietnam as consumers placed more focus on entertainment at home. Products related to karaoke were in particularly high…

Despite seeing an uptick in economic activity in Vietnam after the pandemic peaking, sales of home video products have been declining during 2022-2023. This is partially due to category maturity and a high penetration rate, which has limited demand,…

Sales of imaging devices continue to decline in retail volume terms in 2023, continuing the pattern seen over the review period. Despite increasing numbers of young Vietnamese people participating on social media platforms such as YouTube and TikTok…

Car ownership in Vietnam has been increasing in 2022-2023 since the pandemic subsided. As consumers have returned to more active lives they have had more incentive to buy new and second-hand cars and other vehicles. Furthermore, the government looked…