Walgreens Boots Alliance Inc in Retail

March 2023

Walgreens is the leading global player in both sales and outlet numbers in pharmacies, a channel that it dominates along with CVS in their home market of the US. It offers customers who sign up to its loyalty programme (100 million members and counting) rewards and other incentives for shopping at its outlets, particularly when purchasing its private label products, and, along with developing consumer-friendly delivery and pickup services, it is gradually becoming more of an omnichannel player.

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This report comes in PPT.


Euromonitor International's report on Walgreens Boots Alliance Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Walgreens Boots Alliance Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Walgreens Boots Alliance Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Walgreens Boots Alliance Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the report
Executive summary
Walgreens Boots Alliance slips out of the top 10 leading global retailers
With a focus on pharmacies, WBA’s sales remain predominantly store-based
Walgreens Boots Alliance’s performance was a mixed bag in its 2022 fiscal year
Market momentum is driving Walgreens Boots Alliance's growth
WBA’s home market of the US market will account for the majority of any new sales
Since 2019, WBA has been surpassed by Schwarz, Apple and others in global retail sales
Offline retail, mostly in the form of pharmacies, accounts for the lion’s share of WBA’s sales
Walgreens and Boots are the two principal banners for WBA on the global stage
WBA’s home market of the US continues to be the primary focus of its business
Walgreens Boots Alliance is aggressively expanding into primary care services
Walgreens Boots Alliance is now offering around-the-clock Same Day Delivery
myWalgreens loyalty programme tops 100 million members in the US
WBA looks to keep consumers coming to its outlets for shots in the post-COVID era
Outside of the US, the most important market for Walgreens Boots Alliance remains the UK
Boots remains part of the WBA empire: For now
Private label a major part of the Walgreens Boots Alliance retail strategy
No7 Beauty Company pursues ethical and sustainable strategies with its products
Executive summary
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
About Euromonitor’s syndicated channels research


Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, and wholesale sales (e.g. Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

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