Western Europe

Menswear is expected to develop in line with the overall apparel landscape in 2023, displaying a retail volume decline while retail value sales remain positive due to inflation and rising unit prices. Following the outbreak of COVID-19, menswear was…

Menswear is projected to see slower retail volume and current value growth than womenswear over 2023. There tended to be a higher level of price-sensitivity amongst men in Turkey, which limited their frequency of shopping for apparel during the…

Health and exercise became even more important during the pandemic, with many local consumers believing it to be key for good mental health. Norwegians, who were already very outdoorsy, increased the frequency with which they undertook activities…

Although the short-term impact on sportswear was negative due to lockdowns and restrictions, COVID-19 has boosted consumers' interest in health and fitness. The pandemic has increased consumers' interest in long-term health, with a rising number of…

Sportswear continued to recover in 2023, but the rate of growth slowed over the previous year, with retail constant value sales remaining below their pre-pandemic (2019) level. This slowdown was largely due to the difficult economic situation, with…