Western Europe

The demand for childrenswear is dampened by demographic trends, with the fertility rate and 0-3-year-old population seeing a downward trajectory in the country. In addition, the 4-14-year-old population started to drop towards the end of the review…

In 2023, childrenswear in Sweden is anticipated to follow the overall apparel trend, showing a decrease in retail volume sales. The landscape remained relatively stable during COVID-19, but similar shopping patterns influence it, as some Swedish…

Retail sales of childrenswear in Spain registered relatively modest growth in constant value terms in 2023, with the high cost of living being the key factor behind this trend. With many households exposed to rising interest rates, given the high…

After the decline registered in 2020 due to COVID-19 and successive lockdowns, childrenswear registered noticeable growth in 2021. Nevertheless, in 2022 and 2023, retail volume slowed down, lower than levels seen in men and womenswear, as parents…

Childrenswear has seen volume sales decline in 2023, while inflation and rising unit prices have boosted current value sales, similar to the overall trend in apparel. While childrenswear did not experience the same fluctuations as other apparel…

Economic instability and high inflation continued to restrain retail volume sales of apparel and footwear in Turkey at the end of the review period. The Turkish economy is taking longer to recover than many the economies of some other countries. This…

Apparel and footwear in Sweden is expected to display weaker current retail value and volume growth in 2023. Retail volume will post an overall decline, while retail value is set to remain positive, albeit lower than levels experienced in 2021 and…

Retail sales of apparel and footwear in Spain registered a slowdown in growth in both volume and constant value terms in 2023, with the high cost of living being the key factor behind this trend. With many households exposed to rising interest rates,…

The outbreak of COVID-19, followed by the war in Ukraine, has led to high inflation rates in Portugal throughout 2023. Despite apparel and footwear products only witnessing moderate price increases, energy and packaged food saw high rises, impacting…

Apparel and footwear in Norway is expected to see a decline in retail volume terms and a modest current value sales increase in 2023, boosted by inflation and rising unit prices. The notably lower growth in 2023 follows two years of growth, which saw…

Many local consumers prefer to make frequent small purchases, such as apparel accessories, in order to stylise their look without having to spend on larger, more expensive items of apparel, or at least delay their purchase. This behaviour is…

Apparel accessories has seen a weaker performance in 2023, following strong growth in 2021 and a stable development in 2022 (excluding Other Apparel, which plummeted due to face masks no longer being needed).

Retail volume sales of apparel accessories fell significantly for the second consecutive year in 2023. This was mainly due the declining performance of other apparel accessories, following the relaxation of all remaining regulations regarding the…

Being viewed as non-essential products, apparel accessories was challenged due to inflation rates in 2023. Portuguese consumers suffered from declining purchasing power, adapting their purchasing choices to focus on essential items. The recovery from…

Similar to most apparel categories, apparel accessories registered weaker volume sales in 2023 after growth in 2021 and 2022. Likewise, current value sales remained buoyant due to inflation and rising unit prices. Apparel accessories are purchased…

A mild winter in 2023 led to only modest volume growth for product areas such as jackets and coats and jumpers. However, temperatures were unusually low in late spring, with the summer season starting later than usual. This impacted sales of summer…

Retail volume sales of womenswear are projected to fall over 2023. This is partly due to stabilisation following two years of rebound, especially in 2022, from the slump recorded during the Coronavirus (COVID-19) pandemic in 2020. However, demand has…

Although inflation is beginning to ease in 2023, average unit prices remain high, and local consumers have been forced to reduce spending on non-essential items, including apparel and footwear. Many consumers are trading down to cheaper brands of…

Sportswear in Austria is starting to show signs of saturation after an excellent recovery from the Coronavirus (COVID-19) pandemic. Many consumers purchased sportswear/athleisure for comfort and ease during long periods at home in the wake of…

The impact of hikes in production and transport costs is leading to price increases across menswear in Greece, which was visible in mid-2022 and continues to influence category performance in 2023. Amid the cost of living crisis, which is taking its…