Western Europe

Menswear is set to see a strong single-digit rise in retail current value sales over 2023 to exceed the 2019 pre-pandemic level, following the slump recorded in 2020 due to the outbreak of Coronavirus (COVID-19) and fast growth rebounds in both 2021…

As with the overall performance of apparel and footwear, menswear has seen volume sales decline in 2023, while current value growth has slowed but remains positive due to inflation and rising unit prices. This follows two years of growth thanks to a…

Following the impact of COVID-19 and the major downturn menswear registered in 2020, the landscape was poised to see significant retail volume growth. However, this expectation was hindered by high inflation rates in 2022 and 2023, slowing down…

Retail sales of menswear in Spain registered a slowdown in growth in both volume and constant value terms in 2023, with the high cost of living being the key factor behind this trend. With many households exposed to rising interest rates, given the…

Menswear is expected to develop in line with the overall apparel landscape in 2023, displaying a retail volume decline while retail value sales remain positive due to inflation and rising unit prices. Following the outbreak of COVID-19, menswear was…

In the Netherlands, the demand for casualwear is driven not only by the pursuit of comfort but also by the influence of street and urban culture trends. Younger Dutch consumers are embracing streetwear styles in both clothing and footwear, prompting…

Menswear in the UK is experiencing the repercussions of lower levels of discretionary spending among consumers in the wake of the cost-of-living crisis. As economic pressures, inflation, and rising living costs take their toll, individuals are…

Menswear is projected to see slower retail volume and current value growth than womenswear over 2023. There tended to be a higher level of price-sensitivity amongst men in Turkey, which limited their frequency of shopping for apparel during the…

Western Europe sees sales decline for menswear over the review period due macroeconomic challenges, aggressive competitive environment and weakened demand. Athleisure and casual clothing trends favour the cheapest categories, such as jeans and tops.…

The global economy is facing weaker growth and increasing fragmentation, as a result of rising geopolitical tensions, especially due to the war in Ukraine and the US-China strategic rivalry. Protectionism, industrial policy and a focus on resilience…

Nostalgia was a trend prior to 2020, but as lifestyles continue to be disrupted by COVID-19, consumers spend more time in their homes to stop the spread of the virus and increasingly turn to nostalgia to help them cope with the anxiety, stress and…

Sportswear in Austria is starting to show signs of saturation after an excellent recovery from the Coronavirus (COVID-19) pandemic. Many consumers purchased sportswear/athleisure for comfort and ease during long periods at home in the wake of…

Sportswear value sales continued to rise in 2023, although much of this growth was driven by inflation and price increases. Consumers have made cut backs on sportswear, as in many other major categories, as disposable incomes are squeezed. Danish…

Sportswear is a winner in 2023, thanks to strong and ongoing athleisure and streetwear fashion trends, such as the popularity of sports-inspired footwear (eg sneakers), and hybrid styles whereby consumers mix sports-inspired apparel with more formal…

Sportswear in Germany had a shy start to 2023, after the last quarter of 2022, when consumer confidence was at a record low. Despite initial pessimism about the economy in 2023, given the spike in energy prices, winter was less rigorous than…

Although inflation is beginning to ease in 2023, average unit prices remain high, and local consumers have been forced to reduce spending on non-essential items, including apparel and footwear. Many consumers are trading down to cheaper brands of…

Overall, sportswear is expected to see healthy growth in retail current value terms in 2023. All categories of sportswear are predicted to continue their retail current value growth trajectories, albeit at a slower rate, compared with 2021 and 2022.…

Health and exercise became even more important during the pandemic, with many local consumers believing it to be key for good mental health. Norwegians, who were already very outdoorsy, increased the frequency with which they undertook activities…

Although the short-term impact on sportswear was negative due to lockdowns and restrictions, COVID-19 has boosted consumers' interest in health and fitness. The pandemic has increased consumers' interest in long-term health, with a rising number of…

Sportswear continued to recover in 2023, but the rate of growth slowed over the previous year, with retail constant value sales remaining below their pre-pandemic (2019) level. This slowdown was largely due to the difficult economic situation, with…