Western Europe

Consumer appliances in Turkey is seeing positive growth in 2023, despite the major earthquake which hit the country in February 2023, with volume growth at a healthy level and value growth notably high, due to spikes in unit prices connected to the…

In 2023, demand for consumer appliances declined for the third consecutive year in Austria. Retail volume sales were still noticeably impacted by the increase in purchases during COVID-19, when consumers invested more in consumer appliances due to…

The hot summer of 2023 has helped to boost sales in air treatment products through the year, heralding a notable recovery compared to the slight slump seen in 2022. Although the summer arrived quite late, with mild weather up until around the end of…

Air treatment products recorded a decline in retail volume in 2023, driven by a strong decline in air purifiers and coolers. However, sales were positive for air conditioners, including portable room air conditioners and split air conditioners, with…

Although overall volume growth declined marginally in 2023, vacuum cleaners is witnessing significant activity in product development. Due to the growing popularity of robot and stick vacuum cleaners, more brands have entered this segment and…

Category volume sales declined for the second consecutive year in 2023, following the strong sales experienced during the pandemic. Consumers made cutbacks on small cooking appliances as interest rates rises and inflation pushed up the cost of…

Refrigeration appliances registered a stronger volume decline in 2023, compared to the previous years, as consumer confidence remained suppressed. Portugal’s high rate of inflation has resulted in further retail price growth, alongside the…

Personal care appliances witnessed declining volume sales in 2023, following a boom period during the pandemic, when products such as beard and hair trimmers and feminine depilation gained popularity. Consumers remain under financial strain in 2023,…

Household penetration of microwaves is already high in Portugal, with many consumers investing in this appliance during the COVID-19 years pandemic. Following the strong volume growth seen during the pandemic years, volume sales declined in 2022 and…

Large cooking appliances registered a second consecutive year of volume decline in 2023, following a period of consistent growth stimulated by home construction and kitchen refurbishments. Families are facing tougher economic constraints due to…

After a strong period of growth, home laundry appliances are registering decline in volume terms, largely due to maturity and the high level of household penetration of automatic washing machines. The high levels of investments made in home laundry…

After the strong growth registered during the pandemic period, food preparation appliances are seeing volume decline in 2023 for the second consecutive year. Demand has been hampered by rising prices and the high cost of living of Portugal,…

Household penetration of dishwashers continues to rise in Portugal, driven by the more intensive use of dishwashing appliances in the post pandemic era. The trend towards remote working has been a key catalyst in recent years as has the rising cost…

Inflation continued to push up retail prices in 2023, with households facing another year of tight budgets and purchasing power remaining compromised. Housing prices continued to rise, not only due to additional demand, but because of the steady…

Several hot waves and intense periods of rain in the winter months benefited category growth in 2023, with air conditioner and cooling fans seeing a positive performance. By contrast, air purifiers have maintained a negative performance in volume…

Cylinder vacuum cleaners remained the largest category in terms of retail volume and value in 2023, regardless of the strong growth in more innovative areas. Penetration is not decreasing as many consumers are not replacing cylinder models with other…

In 2023, the vacuum cleaners category is still normalising after the boom in volume sales seen at the height of the COVID-19 pandemic. There has been less immediate need for households to purchase vacuum cleaners. Demand has also been constrained by…

Air fryers is a dynamic category in consumer appliances, posting the strongest growth in retail volume in 2022 while continuing to witness an increase in penetration in 2023. More players have entered the landscape, and the increase in competition…

After the sharp decline in retail volume sales in 2022, small cooking appliances saw a slight rise in current value sales in 2022. Nevertheless, sales volumes continued to fall in 2023, albeit at a much softer downward trend. On balance, there is…

The government scheme, Recycle, Replace Appliances, was launched in Greece in 2022, offering up to EUR500 subsidies for replacing old refrigeration appliances by upgrading to more energy-efficient models. This scheme has contributed to huge growth in…