Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
The deep penetration and essential character of fridge freezers and fridges sustained a relatively stable level of demand and meant that these products exhibited a slower rate of volume decline than other consumer appliances at the end of the review…
In 2023, personal care appliances in Germany showcased a pronounced focus on hair care innovations. Influenced heavily by evolving social media beauty standards and a surge in DIY hair care content, German consumers showed an increased interest in…
Even though certain categories saw a lockdown related boost and thus are now seeing aligning slumps, the return to out-of-home lifestyles and renewed social interactions is ultimately stimulating demand for personal care appliances. Indeed, consumers…
With players understanding the distinct preferences of the technologically adept German consumer base, 2023 marked a significant upsurge in microwaves incorporating smart technologies in the German market. Driven by the inherent value that Germans…
Microwaves saw volume sales decline in the French market in 2023 and prices fell markedly due to intense competition in the market after several price increases. There is limited room for value growth in a category that has already gone through a lot…