Western Europe

There is expected to be a further strong decline in retail volume sales across computers and peripherals in Austria over 2023. There was a shift in demand towards specialised products in the wake of the Coronavirus (COVID-19) pandemic, as consumers…

Volume declines continue in computers and peripherals in 2023, after the boost seen during the pandemic era due to home lockdowns and working-from-home trends. Indeed, there was a dramatic rise in the number of people working from home and using…

With the COVID-19 crisis, many consumers purchased new computers and peripherals to set up home office spaces or for distance learning, which led to unprecedented peaks in demand. This has been reducing demand for new products over time, given that…

Computers and peripherals saw extraordinary growth in 2020 following the outbreak of COVID-19 as consumers rushed to prepare themselves for the switch to home working and virtual classrooms. This growth continued into 2021 as many people continued to…

Following the trend of 2022, when the category experienced a steep decline, particularly for laptops, total volume sales of computers and peripherals continue to decline in 2023. The primary cause of this can be traced back to the pandemic period…

Computers and peripherals will register stagnant volume sales in 2023, partly due to saturation, but also due to weaker demand following the dynamic growth in 2020. There was a surge in computer and peripheral volume sales at the height of the…

Price increases remained noticeably high in many categories towards the end of the review period. This is the main reason consumer electronics is projected to see only a slight drop in retail value sales, at least in current terms, over 2023, with…

Consumer electronics in France continues to face challenges in 2023. Firstly, due to the COVID-19 pandemic, we saw sales spikes during the lockdown period as consumers invested in in-home entertainment. As a result, the penetration rate for most…

Consumer electronics is trending downwards in Italy for several reasons. The high rate of inflation prevailing towards the end of the review period and the marked rise in the prices of food and energy have forced consumers to rethink their spending,…

Consumer electronics experienced an overall decline in retail volume sales in 2022 with this pattern continuing in 2023 across nearly all categories. The economic downturn in 2022 alongside high inflation and rising energy prices continues to have an…

After an upturn in demand during the pandemic followed by a notable decline in 2022, retail volume sales of consumer electronics in the UK are starting to stabilise in 2023. Significant investments were made in 2020-2021, with many consumer…

Consumer electronics in Turkey is registering weaker retail volume growth in 2023, compared to 2022 levels, with sales of headphones, wearable electronics and wireless speakers the main driver of volume sales. The year 2023 is proving difficult for…

Over 2023, headphones retail volume sales are expected to continue to grow, albeit at a slower rate as the transition to cordless models becomes more advanced. The main category, TWS earbuds, is set to remain the key growth driver. Indeed, in 2023,…

Headphones is one of the better-performing categories in consumer electronics in volume terms in France in 2023 (second to wearables and performing slightly better than mobile phones). However, the category is still showing volume declines, and this…

Sales of headphones in Italy are benefiting from the growth of the sports and health industries. As consumers increase their participation in regular sports and physical exercise, they are making greater use of headphones on the go, particularly…

Apple’s AirPods brand continues to lead the category with it reporting strong growth in retail volume terms during 2023. Apple enjoys an important reputation among consumers for quality while its AirPods are able to seamlessly connect to the other…

Overall demand for headphones continues to rise in 2023, with both retail volume and current value sales recording double-digit growth. The increase in the average unit price across the category is driving up higher value sales growth compared to…

Headphones registered slower volume growth in 2023 as the sharp rise in the cost of living led to a decline in disposable incomes. The devastating effects of the earthquake that took place in February 2023 had a noticeable impact on consumption of…

With some respite in some categories, such as hi-fi systems, home cinema and speaker systems, speakers, and “other” home audio and cinema, due to the fall back on the home for entertainment in the wake of the Coronavirus (COVID-19) pandemic, home…

In a cross-category trend, the aftermath of the pandemic-era boost to sales means current sluggish sales in home audio and cinema. Indeed, during the COVID-19 lockdowns, consumers sought products to enable a cinema-style experience at home, therefore…