Western Europe

In 2023, wearable electronics demonstrated positive volume growth albeit at a lower rate than was achieved in the previous year. The economic crisis in the country, along with the major earthquake that hit the country in February 2023, were the main…

Demand for wearable electronics continues to rise 2023 despite high inflation and the increasing cost of living in the UK, which is negatively impacting consumers’ disposable incomes and therefore, their purchasing decisions. However, this growth is…

Wearable electronics is set to record volume growth in 2023 thanks to smart wearables and activity watches (analogue). Smart wearables, such as smartwatches, are driving growth during the year, as the penetration rate is low and new consumers are…

There has been an increased focus on healthy tech that supports physical and mental health since the pandemic with many consumers keen to keep track of their fitness and health vitals. This continues to support demand for wearable electronics while…

Activity bands were popular at the start of the review period but these products have been declining at a double-digit pace in retail volume terms since the start of the pandemic, with this pattern strengthening in 2023. This trend is being driven in…

Wearable electronics experienced a modest decline in retail volume terms in 2023. Demand continued to be impacted by the high cost of living, at least during the first half of the year, which led to more guarded discretionary spending. As in 2022,…

Wearable electronics is seeing a small overall volume decline in 2023, although smart wearables is enjoying small positive growth. This dynamic is created by the shift away from activity wearables, towards smart wearable electronics. This is being…

With both the ageing of the population – and Italy already has one of the oldest populations in the world – and the general rise in consumer health consciousness, health monitoring has become one of the key features that smart watches have been…

While overall wearables are expected to register a decline in volume sales, smartphones are expected to register volume growth. Sales of activity bands and activity watches are expected to register significant volume decline, as consumers migrate to…

Wearable electronics have proven to be versatile in their various functions in the daily lives of many consumers, providing a configurable, simple, and affordable tracker for basic physical conditions through their easy connection to smartphones.…

Wearable electronics is the best performing category in consumer electronics in France in 2023, albeit still in a small volume decline, with this being a notable slump following the positive sales seen in 2022. That said, much of this is attributed…

Volume sales in wearable electronics are on the marginally-positive side of flat in 2023, which is slightly lower than the volume sales seen in 2022. The main trends in the category are connected to the shift from activity wearables to the greater…

Overall, wearable electronics is expected to continue to see retail volume growth over 2023. However, growth is projected to be slower than in 2022, and well below the increments seen in the early-to-mid-review period, when the category still basked…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

The wireless speakers category is bucking the downward trend with notable retail volume growth in 2023. Rising numbers of Turkish consumers continue to shift towards wireless speakers, having gained the habit during the pandemic when many people…

In 2023, overall demand for portable players in the UK remains flat, despite significant declines for e-readers and portable media players. The falling demand for e-readers is being driven by local consumers switching to physical books, with the…

Portable players looks set to register a slight increase in volume sales in 2023 thanks to wireless speakers, the only expanding category amongst several declining categories. Portable media players has recorded a strong decline in sales as these…

Sales of portable players is recording growth in retail volume terms in 2023, but this being fuelled entirely by the growing demand for wireless speakers. E-readers continue to lose appeal while portable multimedia players have now largely…