Western Europe

Consumer foodservice saw healthy growth in 2023 in terms of value sales and number of transactions, and the performance was much better than expectations. High inflation and a sharp rise in the cost of living had been expected to limit demand, but…

2022 saw strong growth in inbound tourist flows for Greece, driven by lifted pandemic-related restrictions and the recovery of recreational travel. However, in 2023 there was a decline in inbound tourism, thanks partly to cost hikes in flights and…

Retail locations continued on the path to recovery in 2023 as the pandemic was declared over and consumers felt more confidence shopping in person again. Chained limited-service restaurants near shopping centres, such as McDonald's or Burger King,…

Standalone continued to dominate the number of consumer foodservice outlets, transactions and value sales in Finland in 2023. Standalone’s shares of these metrics have not seen significant change during the review period. At the same time, standalone…

The consumer foodservice landscape in Denmark is undergoing a shift, marked by the ongoing recovery of the tourism sector after the pandemic. This resurgence was particularly evident in the increasing share of foodservice sales through travel and…

While chained consumer foodservice outlets have been able to expand outlets in travel and retail locations, independents that operate through stand-alone sites are far less flexible. As such, independents have proved to be more vulnerable than…

Austria experienced exceptionally high inflation once again in 2023, reducing consumer incomes and dampening spending in almost all areas of consumer foodservice. Foodservice operators faced increased costs in energy, materials and labour, which were…

Coffee and tea focused outlets benefited from the strong pressure on consumer purchasing power in a highly inflationary climate in Turkey towards the end of the review period. These outlets are perceived to be affordable options for socialising. The…

Cafés/bars saw steady decline in the number of outlets during the review period, which continued throughout 2023. The biggest problem is within independent bars/pubs, which is home to a persistent fall in the large number of traditional Dutch pubs…

Cafés in Sweden continued to see positive current value growth in 2023, however this was partly due to the continued strong inflation which led to price increases. As a result of the economic downturn and strong inflation many consumers have cut back…

Strongly affected by the pandemic, cafés/bars recorded double-digit growth in 2023, surpassing pre-pandemic values. Inflation and the rising costs of coffee among producers, led to an increase in sales, not reflected in profitability. In fact, the…

Cafés/bars recovered to pre-pandemic levels in 2023, in current value terms, although growth was muted compared to the sharp rise seen in 2022, as consumers flocked back to visiting cafés/bars. The number of outlets has remained stable in the last…

Cafés/bars continued on the path to recovery in 2023, with growth being seen in terms of both the number of transactions and the value. Despite this positive performance the number of outlets continued to decline, continuing the pattern seen…

While traditional cafés offering table service have been strongly impacted by declining disposable incomes leading to drops in footfall and sometimes business closures, specialist coffee shops in Greece proved to be more resilient in 2023. This is…

Cafés/bars continued to show significant improvement in terms of the value and volume sales, with even the number of outlets increasing. Nonetheless, sales results could have been even better without the strikes and the impact of elevated inflation,…

Cafés/bars exceeded the 2019 pre-COVID-19 level in current value terms in 2023, one year behind consumer foodservice as a whole. Bars/pubs remained behind the 2019 level in 2022, despite strong growth. While inflation was a key concern in consumer…

Cafés/bars saw extraordinary growth in value and volume terms in 2022 as pandemic-related restrictions were lifted. Bars/pubs faced the steepest decline in sales while the restrictions were in place and thus with the easing of restrictions, there was…

Cafés/bars enjoyed positive current value growth in 2023, although this was mainly driven by the recovery from COVID-19 disruption and inflationary-led price increases. Overall, the category saw a decrease in outlets with independents being hardest…

In 2023, Austria experienced exceptionally high inflation for the second consecutive year, which reduced consumer incomes and dampened spending in almost all areas of consumer foodservice. This inflationary environment led to increased energy,…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…