Western Europe

Consumption of analgesics continued to increase in Germany during 2023, after the demand spike in 2022, a year in which consumers were often experiencing flu and colds in the post-pandemic period and therefore OTC medicines, such as analgesics, were…

Wound care sales have gained momentum in 2023 amid a return to travel and tourism. People are more comfortable with travelling following the COVID-19 pandemic and have resumed taking vacations and excursions. Moreover, there has been a reduction in…

A growing proportion of the Swiss population is considered obese, while the percentage of overweight people has also been increasing for several years as the pandemic years resulted in weight gains. These trends have created a somewhat positive…

Consumers in Switzerland continue to self-educate on the benefits of supplementation and how to get the necessary nutrients into their diets. Although priority is still given to obtaining vitamins from food as part of a balanced and healthy…

The growing interest in health and fitness is forging growth in sports nutrition. Functional products in different formats are gaining mass appeal as brands shift away from targeting athletes and sports professionals. Protein powders continue leading…