Western Europe

Read the latest reports on Western Europe, with local insight, sp...

Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...

 
Strategy Briefing

Top Five Digital Consumer Trends in 2024

Jan 2024

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

USD 1,325
Strategy Briefing

Top Five Digital Consumer Trends in 2023

Jan 2023

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

USD 1,325
Country Report

Sunglasses in Turkey

May 2023

The economic uncertainty in the country results in consumers showing a more conservative and reluctant approach, and this is Impacting spending behaviour in sunglasses. Turkish consumers are trying to save money and are actively choosing to limit the…

USD 990
Country Report

Sunglasses in the United Kingdom

May 2023

Sunglasses in the UK recorded a strong decline in value sales in 2020 as a result of the COVID-19 pandemic. Sunglasses were the most-impacted category in eyewear in the UK during 2020 due the lack of social occasions, travel and mobility restrictions…

USD 990
Country Report

Sunglasses in the Netherlands

May 2023

Sunglasses performed well in 2022, with growth driven by the opening of foodservice, the return of holidays and the general good weather in The Netherlands in the year. With over 2.233 hours of sunshine in 2022, the country experienced a record year,…

USD 990
Country Report

Sunglasses in Switzerland

Dec 2023

Demand for sunglasses has continued to recover from the impact of COVID-19 in 2023, seeing positive growth following a decline in 2022. Normalisation in travel patterns to sunny climates is a main drive of sales, while travel was impacted by…

USD 990
Country Report

Sunglasses in Sweden

May 2023

Sunglasses declined in 2020, when COVID-19 led to less socialising, home seclusion and a lack of travelling. However, sales increased significantly in 2021 due to pent-up demand, the shift from services to goods, and the return of international…

USD 990
Country Report

Sunglasses in Spain

May 2023

Sunglasses is the winner in eyewear in Spain in 2023, seeing higher value sales than either spectacles or contact lenses. This is attributed to the reopening of society following the restrictions of the COVID-19 pandemic, alongside the resumption of…

USD 990
Country Report

Sunglasses in Italy

May 2023

After a very positive 2022 during which saw sunglasses recorded double-digit growth in value and volume terms, 2023 is set to be a more complex year for the category. The dynamic growth seen in 2022 was linked to the category’s ongoing recovery after…

USD 990
Country Report

Sunglasses in Germany

Dec 2023

Demand for sunglasses declined in 2022, which can be attributed to a variety of factors including low consumer confidence and a reluctance to make fashion purchases during times of crisis and high inflation – despite the return of holiday trips to…

USD 990
Country Report

Sunglasses in France

May 2023

In contrast to the highly impressive performance in 2022, sunglasses in France is set to see less impressive though still-solid volume and current value sales growth throughout 2023. The anticipated heatwave – typically a boon for sunglasses sales,…

USD 990
Country Report

Spectacles in Turkey

May 2023

The landscape for spectacles is set to see positive retail value growth in 2023. This is not only driven by the growing demand for spectacle frames and spectacle lenses by consumers as their working and social lives return to normal following the…

USD 990
Country Report

Spectacles in the United Kingdom

May 2023

Spectacles will be continuing to record positive current value and volume growth in 2023 as the UK continues to emerge from the COVID-19 pandemic, with the full reopening of optical goods stores and increased demand from consumers who have returned…

USD 990
Country Report

Spectacles in the Netherlands

May 2023

Spectacles is a significant category in the Netherlands as over 50% of Dutch adults wear spectacles due to digital lifestyles and extensive screen exposure, and an ageing population. Manufacturers are addressing vision problems resulting from…

USD 990
Country Report

Spectacles in Switzerland

Dec 2023

Spectacles posted growth in 2023, following a fluctuating performance. Growth somewhat benefited from COVID-19, with home seclusion boosting wear initially. However, sales suffered from purchases being postponed during store closures and customers…

USD 990
Country Report

Spectacles in Sweden

May 2023

Spectacles experienced a decline in 2020 as a result of the outbreak of COVID-19 and home seclusion. However, the landscape saw positive growth in 2021, with pent-up demand and reduced spending on services resulting in many updating their spectacles.…

USD 990
Country Report

Spectacles in Spain

May 2023

In a cross-category trend, the ongoing socioeconomic uncertainty is limiting potential sales in spectacles. Furthermore, global inflationary pressures have led to skyrocketing inflation which is resulting in higher unit prices. Added to which, supply…

USD 990
Country Report

Spectacles in Italy

May 2023

Sales of spectacles are set to see only moderate growth in current value terms in 2023, with growth being curbed by the low purchasing power of many Italians. Due to the impact of high inflation on the cost of living many people are being forced to…

USD 990
Country Report

Spectacles in Germany

Dec 2023

The eyewear industry has experienced significant challenges in recent years due to the global pandemic and economic uncertainty. Spectacles, which comprise a significant portion of the industry in Germany, have not been immune to these challenges.…

USD 990
Country Report

Spectacles in France

May 2023

Despite administrative complexities, sales of spectacles in France are set to maintain steady growth in both volume and current value terms throughout 2023, although this is likely to vary across different regions and types of opticians –…

USD 990
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