Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
The shift from traditional or sugary alternatives, such as Coca-Cola and Pepsi, to low/no sugar variants, like Coca-Cola Zero Sugar, Coca-Cola Light, and Pepsi Max, is not a new trend, but it is the longest standing health trend in soft drinks. This…
2022 saw health and wellness soft drinks outperform the overall soft drinks industry in Switzerland as consumer awareness of the health benefits of consuming health and wellness products generally continued to increase. Numerous categories of health…
The transition to low sugar and no sugar products began a few years ago, although the pandemic accelerated the trend. The pandemic brought significant changes in the way consumers approached their health and wellness which led to a sudden and…
Local consumers are increasingly prioritising perceived healthier soft drinks, not only due to greater concerns over their health or to a more expanded knowledge of their own needs, but also because of the more expensive retail prices of soft drinks…
The consumer base in Turkey increased in 2022, as the country saw substantial immigration, and also a strong influx of tourists. Despite inflationary pressures and higher prices, the consumption of soft drinks increased, and the focus on health and…
Animal welfare continues to play an increasingly important role in the grocery shopping decisions of Austrian consumers and this strong focus on animal welfare continues to have a positive impact on demand for health and wellness processed meat.…
With the health trend gathering momentum on an annual basis in Belgium, the importance of product Nutri-Scores has been strengthening. In general, local consumers are seeking out staple products that are good for their health and which feature…
Consumers are becoming more concerned about sustainability, climate impact and animal welfare, as well as health issues, which is leading to a decline in meat consumption on a regular basis and promoting a choice of meat free alternatives. Thanks to…
The oat boom continues expanding in Finland. Not only are oats a traditional Nordic superfood, but there is also considerable new product development allowing brands to deliver value-added benefits. The health benefits of oats are widely known in…
The number of people adopting vegan, vegetarian and flexitarian diets is growing in France. While still somewhat underdeveloped as compared to neighbouring markets such as the UK and Germany, this trend has gained momentum in recent years, primarily…
With local consumers becoming increasingly health-conscious and looking for healthier breakfast options, the demand for low or no added sugar breakfast cereals in Germany has increased in recent years. These alternative options contain reduced levels…
Pasta has seen demand rise as a result of the COVID-19 crisis. As a staple product that can be stored and cooked easily, even by novice cooks, pasta saw great sales growth during the lockdown period and continued to benefit even after the easing of…
According to the Health Service Executive (HSE), only 13% of Irish children fulfil the national physical activity recommendations, with at least one in five children being overweight or obese. Due to increasing concerns surrounding the topic, the…
In packaged cakes, there is a growing demand for products that both satisfy the need for indulgence while still being considered a healthy eating option. In this context, Italian consumers are looking for low fat and low sugar cakes and that are rich…
Towards the end of the review period, Norway’s health and wellness staple foods industry continued to record rising sales as a result of the development of the overall health and wellness trend. The largest category across the industry is natural…
In 2022, demand for staples foods was polarised between consumers searching for lower prices due to high inflation in the country and those who opted to adopt healthier diets and were willing and able to pay more for higher quality or specific value,…
Plant-based meat and seafood substitutes enjoyed strong growth in current value terms in 2022 with the category continuing to benefit from the rising number of vegan, vegetarian and flexitarian consumers in Sweden. Consumers are looking to eat…
The high overall consumption of processed meat and processed seafood in Switzerland presents significant opportunities for companies and brands that offer health and wellness organic versions of such products and, in particular, plant-based…
At the beginning of the review period, gluten free staple foods was an underdeveloped category. Specialised channels such as health food stores and organic supermarkets were the main distribution channels and consumers who struggled with issues…
Alongside rising consumer awareness in the UK on the importance of healthy nutrition, the HFSS regulation (High in Fat, Salt, and Sugar) has become a catalyst for even greater innovation in the health space. In October 2022, restrictions on product…