Western Europe

Caffeinated products continued to record dynamic growth within hot drinks in 2022, as many local consumers looked to these beverages for an effective energy boost and to remain focused as a result of stress, anxiety and insomnia, all of which have…

The growing demand for functional beverages was one of the most important trends for hot drinks in Germany in 2022. Coffee has benefited from this generally as an energising beverage, with elevated retail demand fuelled by some German consumers…

Natural claims and consumer demand for authenticity drove sales of health and wellness hot drinks in Belgium during 2022. Indeed, despite the fact that inflation badly impacted the category, and both on-the-go consumption and on-trade sales were only…

With local consumers becoming increasingly aware of the benefits of balanced nutrition and exercise on their health, demand for high protein food products has significantly grown in the UK. This has been particularly evident in dairy products that…

Protein-enriched products have become increasingly popular in Germany due to the growing interest in healthy eating and fitness. These products provide a convenient and appetising way for people to consume greater protein content, which is considered…

More Belgians are becoming flexitarian, which is having two major impacts on the dairy products and alternatives category. On one hand, consumers are seeking dairy products that contain more proteins. Indeed, flexitarians need to find another source…

New lifestyles, including flexible working models, have encouraged local consumers to cook more often at home. This is in addition to rising inflation in the UK, which has been pushing up the cost of meals through consumer foodservice. This trend…

Cooking ingredients and meals in Germany saw several significant developments in 2022, including a growing focus on sustainability, convenience, and health. Sustainability has become an essential factor in the German market, with many consumers…

Demand for healthy cooking ingredients and ready meals is on the rise in Belgium. Indeed, the Nutri-Score given to products is becoming more important for consumers, who are increasingly buying products with better Nutri-Scores especially concerning…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…