Western Europe

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Alongside rising consumer awareness in the UK on the importance of healthy nutrition, the HFSS regulation (High in Fat, Salt, and Sugar) has become a catalyst for even greater innovation in the health space. In October 2022, restrictions on product…

With local consumers becoming increasingly health-conscious and looking for healthier breakfast options, the demand for low or no added sugar breakfast cereals in Germany has increased in recent years. These alternative options contain reduced levels…

With the health trend gathering momentum on an annual basis in Belgium, the importance of product Nutri-Scores has been strengthening. In general, local consumers are seeking out staple products that are good for their health and which feature…

Local consumers are increasingly prioritising perceived healthier soft drinks, not only due to greater concerns over their health or to a more expanded knowledge of their own needs, but also because of the more expensive retail prices of soft drinks…