Western Europe

Plant-based meat and seafood substitutes enjoyed strong growth in current value terms in 2022 with the category continuing to benefit from the rising number of vegan, vegetarian and flexitarian consumers in Sweden. Consumers are looking to eat…

In 2022, demand for staples foods was polarised between consumers searching for lower prices due to high inflation in the country and those who opted to adopt healthier diets and were willing and able to pay more for higher quality or specific value,…

In packaged cakes, there is a growing demand for products that both satisfy the need for indulgence while still being considered a healthy eating option. In this context, Italian consumers are looking for low fat and low sugar cakes and that are rich…

The consumer base in Turkey increased in 2022, as the country saw substantial immigration, and also a strong influx of tourists. Despite inflationary pressures and higher prices, the consumption of soft drinks increased, and the focus on health and…

The transition to low sugar and no sugar products began a few years ago, although the pandemic accelerated the trend. The pandemic brought significant changes in the way consumers approached their health and wellness which led to a sudden and…