Western Europe

Cookware experienced steady if unspectacular growth in 2023 due to the increasing trend of home cooking and dining. Although this trend has slowed since the end of the pandemic it still continued to fuel demand for high-quality cookware products as…

Amidst rising prices and living costs, Swiss consumers are prioritising essentials and in-home activities, leading to a slight uptick in demand for homewares sales in 2023. Known for enjoying socialising over meals and cherishing family time, they…

Homewares saw stable growth in current value terms in 2023, buoyed by several contributing factors. Italy’s expanding middle class and increasing urbanisation have led to a growing demand for homewares as more people seek to create comfortable and…

Wall covering saw significant growth in the Netherlands in 2023 in current value terms. Demand rose as many people continued to focus on making home improvements, with changing wall coverings seen to be an effective and affordable way to achieve…

Retail value sales of home improvement fell in 2023. Moreover, in Switzerland, fitted carpets have long been unpopular and considered cheap due to their association with nail strip installation. However, unlike the contraction experienced in the…

Home improvement in Italy experienced slower growth in current value terms in 2023 compared to the previous year. This downward trend was largely influenced by Italy’s popular 'Superbonus 110%' scheme, introduced in 2020, which offers homeowners a…

Bed textiles saw only moderate growth in current value terms in the Netherlands in 2023 despite an increasing emphasis on home comfort and relaxation, which has been driven by lifestyle shifts. During the pandemic individuals spent more time at home…

Barbecuing has become an integral part of Switzerland's outdoor leisure culture, particularly following the pandemic. With people spending more time outdoors, the popularity of barbecues surged in 2023 seeing growth. Whether by the lake or atop a…

Italians are passionate about outdoor cooking and grilling and enjoy using barbecues throughout all seasons. Despite seasonal fluctuations, the market peaks in spring, particularly around Easter, with summer close behind due to national holidays and…

The macroeconomic situation in the Netherlands was marked by a slowdown in growth, with GDP contracting over the first three quarters of 2023 which was met with declining consumer confidence. High inflation also had a substantial impact on disposable…

In 2023, the home and garden market in Switzerland experienced a slight decline as the country faced macroeconomic issues such as inflation, an economic slowdown, rising interest rates, and global conflicts, which collectively led to a cautious…

Home and garden saw slower growth in current value terms in 2023 compared to the previous two years, with this being driven by a combination of factors. Economic uncertainty and inflation played a significant role, leading to an increase in list…

Fertiliser experienced slower growth in current value terms in 2023. Despite the Netherlands' strong tradition of horticulture and gardening, with a significant portion of the population actively engaged in these activities, the demand for fertiliser…

In 2023, despite economic uncertainties, the gardening category experienced only marginal declines, reflecting a shift towards conservative consumer spending habits in Switzerland. The emphasis on home-centric lifestyles prompted increased interest…

Gardening in Italy saw a significant decline in sales in 2023 which was in part due to the erratic weather which was linked to the impact of climate change. The country experienced severe droughts followed by heavy rains, creating a challenging…

In 2023, the homewares category in Sweden faced significant challenges as consumers delayed purchases due to the rising cost of living, driven by inflation, higher interest rates, and increased energy and food prices. Consequently, the category…

In 2023, the home improvement category in Sweden witnessed a notable decline, primarily attributed to the crash in the real estate market. With dwindling property demand and reduced construction activity amid an ailing economy, the housing sector…

In 2023, the global surge in demand for LED lamps was propelled by multiple factors, creating a cohesive narrative of growth and opportunity. Initially, the momentum stemmed from the renowned energy efficiency of these products, a trait highly…

In 2023, the home and garden market in Sweden experienced a decline due to a decrease in consumer confidence. This, coupled with rising inflation and interest rates, contributed to a negative economic outlook. This downturn led to a reduction in the…

In 2023, the gardening category in Sweden experienced declining growth across categories such as fertilisers, gardening equipment, and watering products. This downturn was primarily driven by consumers postponing purchases due to the rising cost of…

Homewares in Spain witnessed robust value growth during the pandemic years as lockdowns and home isolation fostered a widespread interest in home cooking. In 2023, however, without any restrictions on mobility, Spanish consumers returned to their…

Home improvement in Spain witnessed a significant slowdown in performance, with current value sales falling into decline in 2023. The slump in domestic home renovations was aligned with the contraction in real estate and construction in Spain, both…

Home furnishings in Spain witnessed slower growth in current value terms over 2023, with inflation and price increases underpinning much of this progress. Demand for home furnishings was affected by the rising price of furniture and raw materials,…

Home and garden in Spain witnessed a notable slowdown in current value growth during 2023, with price increases largely responsible for this growth. The ongoing financial pressures suffered by Spanish consumers and the slowdown in Spain’s real estate…

Despite the strong interest in gardening as a leisure activity in Spain, current value growth slowed in 2023. The unusually harsh weather – a prolonged drought followed by heavy rain – disrupted the typical spring season when most gardening sales…

In 2023, homewares in Germany only witnessed marginal current value sales growth. However, this was largely driven by inflation and price increases. Slowing demand was driven by high consumer price inflation and poor economic growth in the country,…

In 2023, value sales of home improvement in Germany witnessed a decline, in line with the contraction in new home construction projects and persistently high lending rates along with elevated raw material costs in the building trade, driving a…

In 2023, home furnishings in Germany witnessed a significant contraction of value sales, driven by adverse macroeconomic conditions. The country’s GDP declined in 2023, and geopolitical tensions, such as the war in Ukraine, continued to fuel…

In 2023, value sales of home and garden in Germany declined compared to the previous year, driven by a combination of adverse macroeconomic factors and pressures on consumers’ disposable incomes due to inflation. The number of new construction…

In 2023, gardening in Germany witnessed declining current value sales, with high inflation and a decline in GDP growth discouraging consumers from making discretionary purchases. Product categories with longer replacement cycles, such as gardening…

Homewares in France experienced a slowdown in current value growth amid weaker consumer demand, primarily due to the previous stockpiling of such goods during the pandemic years. This accumulation of inventory limited the sales potential in 2023, at…

In 2023, the surge in growth of other home improvement products in France, such as ladders, step stools, workbenches, toolboxes, and tool belts, can be attributed to several factors. Firstly, the high costs of professional services, exacerbated by…

In 2023, the home furnishings category in France experienced declining value sales as consumers reigned in expenditure in the face of high inflation and a sluggish housing market. Indoor furniture, such as window coverings, was particularly impacted…

In 2023, home and garden in France registered a decline in current value sales, largely attributed to macroeconomic factors dampening consumer confidence and reducing expenditure on such items. The prevailing high level of inflation in France,…

In 2023, indoor plants experienced a surge in popularity in France, driven by the urban residents' growing desire to connect with nature within their homes. The trend towards indoor gardening is fuelled by the perceived health benefits plants offer,…

2023 presented various challenges for the global retail landscape in the UK. The lingering effects of the pandemic, combined with economic and geopolitical instabilities, created a climate of uncertainty for local consumers, resulting by an undynamic…

In 2023, the UK housing market was faced with a combination of economic pressures and a desire for personalisation. Homeowners increasingly opted to upgrade their current homes rather than embark on the often-costly endeavour of relocation. A growing…

For decades, barbecues have been a cornerstone of summertime in the UK, offering a convivial and flavourful way to enjoy meals outdoors. However, recent years have witnessed a significant surge in their popularity, driven by several factors. Firstly,…

Home and garden in the UK experienced a marginal increase in current value sales in 2023 following a decline in 2022, which was due to a confluence of economic headwinds that significantly impacted consumer spending. The increasing inflation rate,…

Despite continuing headwinds, including erratic weather patterns and economic fluctuations, value sales of gardening in the UK recorded a substantial increase in 2023 following a decline the previous year, prompted by consumers prioritising home…

Homewares in Turkey saw dynamic current value growth in 2022, but this was driven entirely by inordinately high inflation and price increases due to supply chain disruptions. Demand in the category in value terms at constant 2022 prices declined…

Inflation and price pressures boosted current value sales for home improvement in 2022. However, price rises and the cost-of-living crisis in the country reduced room in consumers’ budgets to undertake home improvement projects. As such, demand in…

Extremely high inflation rates in Turkey in 2022 drove high current value growth in home furnishings in the country, but also caused a significant contraction in value demand at constant 2022 prices, as consumers were forced to decrease the amount in…

The performance of home and garden in Turkey in 2022 was characterised by inordinately high inflation. According to OECD figures, the country witnessed an annual inflation rate of 73.2% in 2022, which resulted in a three-percentage point decline in…

While all home and garden categories saw high current value growth in 2022, driven by the inordinately high inflation rates seen in Turkey throughout the year, gardening was the only home and garden category that saw demand increase at constant 2022…