Western Europe

Read the latest reports on Western Europe, with local insight, sp...

Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...

 
Country Report

Gardening in Germany

May 2024

In 2023, gardening in Germany witnessed declining current value sales, with high inflation and a decline in GDP growth discouraging consumers from making discretionary purchases. Product categories with longer replacement cycles, such as gardening…

USD 1,195
Country Report

Home and Garden in Germany

May 2024

In 2023, value sales of home and garden in Germany declined compared to the previous year, driven by a combination of adverse macroeconomic factors and pressures on consumers’ disposable incomes due to inflation. The number of new construction…

USD 2,450
Country Report

Home Furnishings in Germany

May 2024

In 2023, home furnishings in Germany witnessed a significant contraction of value sales, driven by adverse macroeconomic conditions. The country’s GDP declined in 2023, and geopolitical tensions, such as the war in Ukraine, continued to fuel…

USD 1,195
Country Report

Home Improvement in Germany

May 2024

In 2023, value sales of home improvement in Germany witnessed a decline, in line with the contraction in new home construction projects and persistently high lending rates along with elevated raw material costs in the building trade, driving a…

USD 1,195
Country Report

Homewares in Germany

May 2024

In 2023, homewares in Germany only witnessed marginal current value sales growth. However, this was largely driven by inflation and price increases. Slowing demand was driven by high consumer price inflation and poor economic growth in the country,…

USD 1,195
Country Report

Gardening in Spain

May 2024

Despite the strong interest in gardening as a leisure activity in Spain, current value growth slowed in 2023. The unusually harsh weather – a prolonged drought followed by heavy rain – disrupted the typical spring season when most gardening sales…

USD 1,195
Country Report

Home and Garden in Spain

May 2024

Home and garden in Spain witnessed a notable slowdown in current value growth during 2023, with price increases largely responsible for this growth. The ongoing financial pressures suffered by Spanish consumers and the slowdown in Spain’s real estate…

USD 2,450
Country Report

Home Furnishings in Spain

May 2024

Home furnishings in Spain witnessed slower growth in current value terms over 2023, with inflation and price increases underpinning much of this progress. Demand for home furnishings was affected by the rising price of furniture and raw materials,…

USD 1,195
Country Report

Home Improvement in Spain

May 2024

Home improvement in Spain witnessed a significant slowdown in performance, with current value sales falling into decline in 2023. The slump in domestic home renovations was aligned with the contraction in real estate and construction in Spain, both…

USD 1,195
Country Report

Homewares in Spain

May 2024

Homewares in Spain witnessed robust value growth during the pandemic years as lockdowns and home isolation fostered a widespread interest in home cooking. In 2023, however, without any restrictions on mobility, Spanish consumers returned to their…

USD 1,195
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