Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
After the easing of the pandemic and restrictions in 2022, consumers in the Netherlands wanted to revive their living spaces to create a sense of newness. As this trend resonated with the Art Deco movement, which was popular in the 1920s and 1930s in…
In 2022, value sales of home and garden in the Netherlands remained elevated when compared to pre-pandemic levels. However, the various categories within home and garden – gardening, home furnishings, home improvement and homewares – registered…
As most people in the Netherlands live in urban areas, they have limited outdoor space. Urban gardening allows them to grow plants and food in small spaces, such as balconies, rooftops, and community gardens.
Skyrocketing energy prices across the globe have had a considerable impact on the production of homewares which heavily rely on glass. The production of glass is an energy-intensive process and thus, in the face of rising prices, production was no…
After a spike in demand for most homewares categories in 2020, when the pandemic first hit the country, and a dip in sales a year later, 2022 saw sales rise again as consumers stocked up on eating and cooking products. During the pandemic, Germans…
Value sales of beverageware declined in 2022 following double-digit growth the previous year, primarily because most local consumers had already purchased such products in 2021 during home seclusion as a result of the pandemic. In addition, in 2022,…
The pandemic and subsequent home seclusion in 2020 led to a premiumisation trend within kitchens in Spain. With greater time spent at home, local consumers began to shift away from perceiving kitchens (and consequently, kitchen furniture and other…
Demand for wooden flooring saw strong growth in Germany in 2022, helped by improvements in the use of sustainable materials and recycling methods. Modern flooring designs and consumers wanting to keep their homes attractive, especially for social…
Value sales of cordless drills continued to increase in 2022, albeit with growth stabilising following considerable demand during the pandemic when consumers increasingly invested in renovation projects in their homes. One factor driving the…
In 2022, lighting was the fastest growing category within home furnishings in Spain, driven by further demand for light-emitting diode lamps (LED). LED lamps have been growing dynamically for a number of years due to their energy-saving credentials.…