Western Europe

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

The growing popularity of subscription boxes has led to a rise in M&A activity and funding for subscription box start-ups. Available across industries, they target specific consumer needs through different subscription models: pure convenience,…

Homewares in Turkey saw dynamic current value growth in 2022, but this was driven entirely by inordinately high inflation and price increases due to supply chain disruptions. Demand in the category in value terms at constant 2022 prices declined…

Despite the easing of restrictions in 2022, many local consumers continued to spend greater time at home with remote working remaining a relevant trend. This resulted in consumers cooking at home more frequently and hence, using the kitchen more…

During the pandemic, much of the local population stayed at home and hence, cooking and eating food at home also increased. This boosted the need for many dining products, in particular, cutlery, with sales continuing to grow in 2022.

Homewares’ sales witnessed a decline in the Swiss home and garden industry in 2022. This was due to a rise in popularity of minimalistic interior design trends. As more people prefer a simple and clutter-free living space, there was less demand for…

As local consumers started to spend greater time outside of the home in 2022 as pandemic-related restrictions gradually eased, they were also eating and cooking less frequently for themselves. This was the primary cause for the marginal decline in…

Skyrocketing energy prices across the globe have had a considerable impact on the production of homewares which heavily rely on glass. The production of glass is an energy-intensive process and thus, in the face of rising prices, production was no…

When compared to the pre-pandemic period, the demand for homewares in Italy declined during the COVID-19 crisis. This could be attributed to two main reasons. Firstly, as people were conscious about cleanliness during the pandemic, they chose to use…

After a spike in demand for most homewares categories in 2020, when the pandemic first hit the country, and a dip in sales a year later, 2022 saw sales rise again as consumers stocked up on eating and cooking products. During the pandemic, Germans…

Value sales of beverageware declined in 2022 following double-digit growth the previous year, primarily because most local consumers had already purchased such products in 2021 during home seclusion as a result of the pandemic. In addition, in 2022,…

Western European home improvement sales saw a clear spike in 2020. Coronavirus (COVID-19), and the measures taken to control its spread, contributed positively to sales in many countries in the region, given consumers were spending more time at home…

Inflation and price pressures boosted current value sales for home improvement in 2022. However, price rises and the cost-of-living crisis in the country reduced room in consumers’ budgets to undertake home improvement projects. As such, demand in…

Value sales of home improvement in the UK declined in 2022 due to a variety of factors, including the war in Ukraine and extreme inflation spikes. The war in Ukraine resulted in rising costs of raw materials and supplies, such as timber, steel,…

The Netherlands is a country that is generally cold throughout the year. Hence, many Dutch homes have underfloor heating systems, which require specific types of flooring to function effectively. Floor tiles, including marble, granite, and quartzite,…

The home improvement category witnessed an increase in demand in 2022 in the Swiss home and garden market compared to pre-pandemic levels. With people spending more time at home due to the pandemic, there was renewed interest in home improvement…

In 2022, pandemic-related restrictions in Sweden started to ease, which allowed for the greater resumption of renovation projects without interruptions. This positively impacted sales growth of home improvement during the year. This contributed…