Western Europe

Surface care saw a healthy increase in current value sales in 2023, driven by rising average unit prices, while overall volume sales saw a decline. Despite local consumers maintaining higher standards for hygiene and cleanliness post-pandemic, with…

Demand for polishes in the UK continued to decline in 2023, in line with the category’s general pre-pandemic trend. The ongoing decline continues to be exacerbated by greater mobility outside of the home, as consumers spend more time in the office or…

As consumers look for new and innovative ways to save money, they try to save as much as they can by cutting expenses on anything that is not considered a strict necessity. Polishes oftentimes fall into this basket, considering that priority is…

Sales of polishes continued to decline in retail volume terms in 2023, following a long-term downward trend. Essentially, polishes are seen as products which can be easily replaced in home care, which falls in line with the rising popularity of…

Consistent with observations across home care, polishes in Denmark witnessed strong increases in retail current unit prices towards the end of the review period, including 2023. Still relatively high inflation amid higher input costs (energy,…

Sales of polishes had been on a downward trajectory for over a decade when the COVID-19 crisis hit Belgium with many consumers no longer investing in polishes. The category experienced an unexpected turnaround in fortunes in 2020 due to people…

In 2023, polishes saw continued volume decline, having received a boost during the pandemic when local consumers spent more time at home. Due to busy schedules, local consumers have less time available for deep cleaning and polishing their households…

Laundry care experienced growth in both retail volume and current value terms in the UK in 2023. Greater demand was driven by greater mobility, as consumers have returned to their normal lives. Alongside consumers needing to wash their clothes more…

Demand for laundry care products continued to fall in Italy in 2023, as consumers maintained the less rigorous washing and sanitation regimes practised pre-pandemic. Reduced anxiety over catching the virus, along with rising electricity costs and…

Sales of laundry care declined in retail volume terms as economic pressures and price rises pushed consumers to make savings. However, the essential character of laundry detergents means it is hard for consumers to significantly reduce their use of…