Western Europe

Retail current value sales of laundry care continued to increase in 2023, supported by inflationary pressure, as retail volume sales continued to drop. Overall, increases in the cost of raw materials, shipping costs, labour wages and energy have led…

Following on from 2022’s rapid decline, laundry care in Belgium saw an even deeper descent in terms of volume sales in 2023, despite players’ increased investment in offering promotions to bump volume sales, including buy-one-get-one-free, and…

In 2023, laundry care saw healthy current value growth, primarily driven by the introduction of innovative products, particularly within the categories of laundry detergents and liquid fabric softeners. These products enabled local consumers to wash…

Demand for home insecticides in the UK remained relatively stable in 2023, but very undynamic, as many of these products are considered to be of relatively little importance to consumers. Home insecticides are very season-dependent, as flying insects…

The increasing frequency of high temperatures and periods of prolonged drought, followed by heavy showers, is believed to have encouraged the spread of insect infestations in Italy during the review period. In addition to the usual infestations in…

Home insecticides continued to record growth in retail volume terms in 2023, continuing the pattern seen in the previous year. France experienced one of its hottest summers on record with the weather playing a key role in driving the demand for home…

As in other categories of home care, inflationary pressure amid high input prices, supply chain disruptions, high freight costs and higher labour costs all informed upward movements in retail selling prices towards the end of the review period,…

Global warming has been creating environmental changes and conditions that have naturally had a significant and largely positive impact on demand for home insecticides in Belgium - the warmer climate is attracting more mosquitos and exotic insects.…

In Austria, the rise in insects attributed to increasing temperatures linked with climate change has led to a significant increase in the demand for insecticide baits in 2023. Hospitality and tourism operators have also sought methods to control…

While demand for home care continued to decline marginally in 2023, overall retail volume sales remained above pre-pandemic levels, as certain habits have persisted in the UK. The explanation for this decline is two-fold: greater mobility has seen…

Value growth in home care in Italy in 2023 was primarily supported by high inflation, bringing up unit prices as volume sales slowed or declined. Though pandemic-related fears of virus infection through surface contact have waned, Italian consumers…

Home care in France witnessed a notable decline in retail volume terms in 2023, with value growth largely sustained by elevated inflation within the country. This category, which traditionally follows a stable and consistent trajectory, experienced a…

Retail current value sales of home care rose in 2023, underpinned by the effects of an inflationary climate on retail selling prices. Higher prices enabled players to drive current value growth amid the general downward trajectory of home care retail…

Home care in Belgium remained under pressure in 2023, with high inflation leading to price hikes and consumers prioritising their spending in order to save money. As a result, many consumers bought and used home care products with much less frequency…

In 2023, home care recorded current value growth, primarily driven by price increases attributable to inflation and, in a few instances, premiumisation and innovation. The escalating time constraints of local consumers have fuelled the demand for…

Dishwashing in the UK recorded strong single-digit value growth in current terms in 2023, owing to the continued dynamic performance of automatic dishwashing tablets. The latter’s growth is mainly because using a dishwasher is deemed more convenient,…

Dishwashing in Italy saw strong growth doing the pandemic, but in 2023 sales continued to normalise as consumers continued to return to pre-pandemic routines, spending more time dining in foodservice channels and with friends and family, and less…

With households seeing a drop in their disposable income in 2023 promotions became the number one driver of sales of dishwashing products. Many people stocked up on supplies when there were attractive prices on offer, meaning that volume sales tended…

Inflation continued to translate into higher retail price points in 2023. Higher manufacturer and retailer input costs, for example, increased operating costs like material sourcing, rental levels and salary costs, leading to higher price points.…

Dishwashing in Belgium is a fairly mature category and not especially susceptible to trends, sustaining stability in terms of volume sales. A previous decline turned to positive growth in 2023, which was somewhat curbed thanks to rising energy costs…