Western Europe

In 2023, tea recorded slight retail volume growth, while higher prices fostered a strong increase in retail current value sales. The demand for tea remained strong in Switzerland. Tea benefits from a lot of types being in line with the key health and…

The most popular other hot drinks in Switzerland remained chocolate-based flavoured powder drinks and malt-based hot drinks. Chocolate-based flavoured powder drinks continued to account for the majority of retail value and volume sales in 2023,…

Whether coffee, tea or other hot drinks, the industry remains very popular with consumers in Switzerland. Overall, due to coffee and tea, hot drinks recorded moderate retail volume growth in 2023. While signalling a rebound from a decline in 2022,…

Coffee remained the most popular hot drinks type in Switzerland in 2023, generating the vast majority of total volume and value sales. Coffee is a traditional hot drink consumed by a large number of Swiss consumers in many households. Coffee’s…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

The spectre of inflation has been casting its shadow over tea in 2023, significantly shaping consumer preferences and purchasing decisions. As inflation drives up the cost of everyday essentials, including tea, local consumers are making thoughtful…

Following coffee, tea is the second most popular hot drink in Austria, offering consumers a tasty alternative to coffee. Many also appreciate tea as a hot drink option that can be consumed later in the day, as the product offers various caffeine…

Chocolate-based flavoured powder drinks maintains its popularity as the preferred format among other hot drinks in Germany. However, the demand for these beverages through foodservice remains significantly lower than pre-pandemic levels. This lower…

Other hot drinks recorded positive retail volume and value growth in Austria in 2023 despite growing health trends driving more consumers to lower their sugar intake. This was due to indulgence playing a growing role in consumers' everyday lives, a…

Hot drinks in Germany still benefits from a significant proportion of the population spending considerable time at home. Although local consumers are gradually returning to foodservice channels, the cost-of-living crisis has placed them under…

Total volume sales of hot drinks recorded minimal growth in 2023, driven by on-trade sales and positive developments within tea and other hot drinks. High saturation levels contributed to a slowdown in growth, especially across retail channels.…

Inflation, a prevailing concern in Germany at the end of the review period, is exerting a considerable influence over consumer behaviour within coffee. The prices of daily essentials, including coffee, have witnessed upward spirals, prompting…

Retail value sales of coffee continued to grow in 2023, recording positive double-digit results. However, these results were mainly driven by rising inflation and product price increases. As such, while value sales rose, retail volume sales declined,…

In 2023, retail volume sales of tea experienced steady growth, despite another year of strong retail price inflation. Turkey is a tea producing country with the highest per capita consumption of black tea in the world, and this has sustained…

In 2023, other hot drinks registered only marginal volume growth, driven by the solid performance of other plant based hot drinks, which are locally known as sahlep in Turkey. Sahlep is a milky hot drink made from wild orchid tubers and is a very…

Hot drinks off-trade consumption in Turkey experienced modest single-digit growth in 2023. This growth was driven by the increasing availability of novel and diverse products, particularly within the fruit/herbal tea, green tea and coffee segments.…

Coffee witnessed modest retail volume growth in 2023, despite rising prices. The continued expansion of the coffee sector was partially limited by the maturity of certain products, namely Turkish coffee within fresh ground coffee and instant coffee.…

Overall retail volume sales of tea in the Netherlands have continued to contract in 2023 due to a combination of rising prices, weakened purchasing power, increasing maturity and the fact that consumers are now spending less time at home with the…

In keeping with its performance over most of the review period, other hot drinks is set to contract in retail volume terms in 2023. As a mature category with a much narrower appeal than coffee and tea in the Netherlands, it continues to suffer from a…

While hot drinks in the Netherlands is poised to record solid growth in current value terms in 2023, this is mainly because unit prices have continued to rise sharply due to the spike in inflation fuelled by the global recovery from COVID-19, the…