Western Europe

Rising inflation and the decline in disposable incomes negatively impacted hot drinks' performance in 2023. Significant increases in price across hot drinks and high inflation led consumers to be increasingly price-sensitive, with sales driven by…

Hot drinks faces maturity in Finland where coffee is already well established and the consumption of tea bags black is on the decline. Retail volume sales have come under pressure from unit price increases caused by high inflation and increased…

Coffee sales continue to be suppressed in retail volume terms in 2023, due to ongoing inflationary pressures pushing up unit prices. As such, this supports value sales over volume sales. That said, volume has improved from the sharper dips seen in…

The price of coffee has increased in both the off and on trade, leading more consumers to replace takeaway coffee with their home creations. While a significant part of the Greek population would have a takeaway coffee daily, the decline in…

Foodservice coffee sales in Finland continue to normalise in 2023, with volumes fully recovering to pre-pandemic levels. As Finns returned to foodservice establishments, coffee purchases in the retail trade have been scaled back resulting in much…

The resumption of cross-border trade with Sweden has continued to have a negative impact on sales of tea in Norway during 2023 with the category posting a steady decline in retail volume terms. The return of more consumers to the workplace,…

Denmark is considered to be a country of coffee lovers. Tea, in many respects, is considered simply a seasonal hot drink. In 2023, overall, tea volumes were moderately down, with decline driven by falling sales of black tea. This category is mature…

Tea sales through retail in 2023 are witnessing a resurgence of the negative trend they faced even before the onset of the pandemic. The persistent decline in tea sales, which predates the pandemic, has re-emerged post-pandemic. One of the leading…

Sales of other hot drinks rocketed following the outbreak of COVID-19 as consumers were forced into home seclusion and people stocked up on supplies. Since then retail volume sales of other hot drinks have been on a downward trajectory as consumers…

The sales of chocolate-based flavoured powder drinks, the only category of other hot drinks available in Denmark, declined in 2023 as the category is increasingly considered unhealthy. Typically, these drinks are consumed by children and Danish…

Following an unexpected surge during the initial stages of the pandemic, attributable to lockdowns and commuting restrictions, "other" hot drinks have returned to a declining trajectory in 2023. The primary driver behind this structural decline is…

Norway has continued to be impacted by elevated inflation and a rise in the cost of living which has forced consumers to be more cautious with their spending. Furthermore, with the pandemic now over there has been a resumption of cross-border trade…

The hot drinks market is facing falling volume sales as younger consumer segments, in particular, are opting to consume hot drinks less frequently in key categories, particularly coffee. However, value sales remain positive as, while consuming less…

Hot drinks in Belgium, being a mature product area, exhibits resilience to sudden changes in consumer behaviour influenced by external factors. Despite facing high inflation, the product area remains stable in volume terms in 2023. Notably, premium…

The briefing examines how the coffee commodity is performing globally and in the largest countries in terms of supply and production. The report also provides data and analysis on coffee price dynamics, as well as analysing trends across key…

Coffee remains a hugely popular drink for Norwegians with the average adult (aged over 18) consuming five cups of coffee a day according to the Norway Coffee Information’s 2023 Coffee Survey. It is commonly consumed for breakfast, in the morning and…

Standard fresh coffee volume sales continued to slide in 2023 as an increasing number of Danes are cutting down on the amount of coffee that they drink daily. Younger consumers are likely to consume fewer cups of coffee than their older counterparts,…

Coffee consumption in Belgium remained stable throughout 2023, showing resilience against the impact of inflation. Belgians maintain a consistent need for their daily dose of coffee, seemingly unaffected by price increases. However, there persists a…

Retail volume sales of tea are set to see a negligible decline in 2023, due to the continued normalisation of sales following the sizeable increase which was seen as a result of the pandemic. Black tea, other fruit/herbal tea, green tea, instant tea,…

It has been another difficult year for other hot drinks in Spain in 2023. In the retail channel volume sales are set to decline (continuing a long-term trend, apart from the first pandemic year), and whilst volume sales in the foodservice channel are…