Western Europe

Flexible packaging dominates confectionery in Italy, offering numerous advantages, such as easier handling and consumption for consumers, and savings on transportation and storage for manufacturers, wholesalers and retailers. The most popular…

The demand for dried baby food in Italy has been gradually declining due to the growing trend among Italian parents to feed their babies and infants with fresh and natural foods. This trend is being driven by concerns about additives, preservatives…

Although other pack types are used in the packaging of jams and preserves, such as thin wall plastic containers, other plastic jars and metal tins, glass jars continue to be the dominant packaging format in this category. Glass jars have been…

While chili sauces recorded declining packaging unit volumes in 2022, sales were still higher than pre-pandemic, given the two years of strong growth seen in 2020 and 2021. Glass bottles continue to dominate packaging in chili sauces, with brands…

For a multitude of reasons, flexible plastic is the main pack type used in processed meat and seafood in Germany. Flexible plastic packaging serves as a barrier against outside factors such as air, moisture or contaminants. This aids in the…

Due to the greater amount of time Germans spent at home as well as foodservice closures, 2020 saw consumers cooking and eating more meals at home in this year, providing a boost to the various products on offer in the processed fruit and vegetables…

In 2022, liquid cartons, mainly brick liquid cartons but also gable top liquid cartons, were recording strong growth in plant-based dairy. These pack types are predominantly used in the biggest and most dynamic category of plant-based milk. Both of…

Because of their adaptability, visual attractiveness and practical benefits, folding cartons are a popular pack type for meals and soups. Folding cartons act as a barrier against external elements, such as light, moisture and air, preserving the…

Thin wall plastic containers are used in a wide range of dairy products, but most heavily in yoghurt, cheese, fromage frais and quark, and cream. In 2022, thin wall plastic containers were in decline in all four of these categories in which they have…

With flexible packaging maintaining its dominant position in confectionery packaging, it has therefore been growing at very similar rates to confectionery as a whole in 2020, 2021 and 2022, with healthy growth rates in the first two years and…

Aluminium/plastic pouches continued to gain traction in prepared baby food in 2022, with dynamic growth being seen in this year, and more expected over the forecast period. This pack type continued to take share from other modes of packaging in 2022.…

Packaging unit volumes recorded their strongest growth in beer among the main alcoholic drinks categories in Turkey in 2022. The strong increase in beer packaging sales was attributed to factors such as a growing market and changing consumer…

Total alcoholic drinks packaging recorded healthy growth in 2020, despite the disruptions caused by the COVID-19 pandemic. While foodservice unit volumes plummeted, due to cafés, pubs and restaurants all being closed for extended periods in 2020,…

The widespread closure of foodservice outlets in Switzerland during lockdown led to sales in this channel plummeting in alcoholic drinks in 2020, resulting in a major decline in packaging unit volumes in this channel in this year. While some sales…

Unlike other European countries, Sweden did not impose major lockdown restrictions on households and businesses due to COVID-19, instead advising its citizens to observe social distancing measures, limit travel and avoid major gatherings in public…

In 2022, glass bottles remained the dominant packaging choice for alcoholic drinks in Spain. However, metal beverage cans had been growing in popularity over the review period. This was primarily due to the lightweight and portable nature of cans,…

The Netherlands has witnessed a gradual increase in beer packaging within the alcoholic drinks market due to the flourishing craft beer movement, which has led to an expansion of microbreweries and demand for diverse beer flavours, prompting…

In the retail channel’s packaging unit volumes of alcoholic drinks in Italy, metal beverage cans were becoming more popular during the review period, albeit with the exception of 2022, with this pack type expected to also continue gaining share over…

Alcoholic drinks packaging saw growth in its total unit volumes in 2022, driven entirely by the recovery of foodservice sales, with the retail channel seeing another year of decline, after recording a demand spike in 2020. The dynamic foodservice…

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

Flavoured/mixed lager packaging continued to register strong growth in France's alcoholic drinks packaging industry in 2022, helped by changing consumer preferences and the demand for unique taste experiences. Breweries sought to differentiate their…

When the pandemic first arrived in Turkey in 2020 it resulted in bath and shower recording very strong growth in its packaging unit volumes thanks to an increase in demand for personal hygiene and self-care products. Bath and shower has since…

Within the pack types used in the packaging of toothpaste, squeezable plastic tubes accounted for the dominant share in 2022, with folding cartons the next biggest pack type. Toothpaste brands are increasingly launching sustainably packaged products…

Skin care packaging in Sweden continued to record positive growth in 2022 not just due to the demand for these products among the local population but also as a result of its emphasis on sustainable packaging materials, minimalist designs and a…

In 2022, folding cartons took over from HDPE bottles as the main pack type in unit volume terms in UK beauty and personal packaging. This can be attributed to the fact that, in addition to being lightweight and easy to carry, folding cartons also…

Squeezable plastic tubes are an important pack type in Switzerland’s beauty and personal care market, used to package products within oral care, skin care, sun care and other categories. Globally, a shift is being observed in the manufacturing of…

Flexible paper packaging continued to lose share to folding cartons and flexible plastic in beauty and personal care in Spain in 2022. This can be attributed to the fact that, when compared to flexible paper, flexible plastic and folding cartons are…

In the post-pandemic period, people are spending a lot more time outside their homes, helping to boost the use of colour cosmetics in 2022. Make-up as a concept was also starting to be seen as a form of self-expression and self-care, promoting mental…

Hair care is the largest beauty and personal care category in Germany in terms of retail unit volume sales, and continued to grow in 2022. The growth of hair care benefitted retail packaging unit volume sales of the leading pack type in the category,…

The large size of the oral care packaging category in the French beauty and personal care industry can be attributed to a cultural emphasis on personal care and grooming, with oral health seen as an essential aspect of overall hygiene and beauty in…

With lockdowns, foodservice closures and home working/schooling being seen when the COVID-19 pandemic hit the Netherlands in 2020, this significantly boosted cooking and eating at home, resulting in a major spike in demand for dishwashing products…

Dishwashing was the second biggest category in Swedish home care in packaging unit volume terms in 2022, behind only laundry care. In the early part of the year, the Swedish government was recommending people work from home where possible as a…

Laundry care continued to account for the largest volume share of home care sales in 2022. To meet the high levels of demand and against the backdrop of strong competition, global giants like Procter & Gamble are taking the initiative by making their…

Laundry care was seeing a growing trend of products packaged in containers that are more environmentally friendly in 2022. An example of such products was Rinso Lemon Carbonate by Unilever, which not only contains natural ingredients but also comes…

The rising awareness of climate change has resulted in a heightened focus on sustainability among both manufacturers and consumers in Germany. In response to this trend, in 2022, packaging manufacturer Mondi and Henkel collaborated to introduce a…

The HDPE bottle continued to be the most-used pack type in the UK’s home care market in 2022. This was because HDPE bottles have a versatile range of application across the home care industry, serving as an ideal packaging material for various…

Liquid detergent tablets within detergents in laundry care – the largest home care category in Spain – were continuing to record positive growth in 2022, which benefited the packaging unit volume sales of its main pack type – other rigid containers.…

Laundry care is one of the largest (in terms of volume) and fastest-growing categories within home care in Italy, with sustainability a key trend in this product area in 2022, as Italian consumers continued to move towards “green” products that used…

HDPE bottles remains the main pack type in French home care, dominating packaging unit volumes in categories like bleach or home care disinfectants. The heightened health and hygiene awareness due to the pandemic saw home care disinfectants record a…

This report assesses the position of glass packaging in Western Europe. It analyses the recent performance of glass, including the impact of the COVID-19 pandemic, as well as covering future predictions for the packaging type. The report also…

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

The growth in metal packaging volume sales in Western Europe continues, despite the unusual spike a few pack types faced during the pandemic, such as metal beverage cans in beer and carbonates. The outlook is also positive, with convenience,…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

This report examines e-commerce usage and revenue share from e-commerce in different industries and countries. The e-commerce index helps to better understand which industries are leading and identify key success factors. The briefing also analysis…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

The report examines key factors in supply chain risks in metals, energy and agricultural commodities. Production, market supply concentration and political risks analysis can help to better identify potential risks and prepare for potential…

Overall sauces, dressings and condiments packaging recorded a surge in its unit volume growth in 2020. As a result of the COVID-19 pandemic, consumers across the country shifted to working and studying remotely, with extensive lockdown periods…

While dinner mixes was already the most dynamic category in ready meals packaging prior to the pandemic, it received a major spike in its demand in 2020, as the COVID-19 restrictions boosted demand for these products. With consumers in home seclusion…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

The increasing emphasis on eating healthy foods has been boosting the consumption of salad in recent years in Turkey, with the COVID-19 pandemic, as a major health crisis, only serving to further drive this trend among local consumers. Consequently,…