Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
The rising popularity of cats as household companions is leading to significant expansion of the cat population, driving up the demand for cat litter in Germany. This surge in feline ownership is creating a robust market opportunity for manufacturers…
Pet care in Germany is experiencing some shifts, driven by changing consumer behaviours and market dynamics. Despite a slowdown in the growth of the pet population, the industry continues to flourish, propelled by enduring trends such as…
Other pet food in Germany is only experiencing marginal volume growth in 2024. Post-pandemic Germany is witnessing a discernible preference shift towards traditional pets such as dogs and cats, with small mammals, reptiles, birds, and fish garnering…
Dog food in Germany is experiencing pronounced polarisation of price segments, with mid-priced dry dog food recording a decline in 2024, while both premium and economy segments are enjoying notable growth. This trend is being driven by evolving…
Demand for premium cat food in Germany continues to grow in 2024. Notably, the cat population in Germany is increasing at a faster rate than the dog population, creating a larger customer base for cat food. This demographic shift is heightening…