Western Europe

Dog food in the Netherlands continues to be boosted by the growth in the dog population, albeit rising at a slower rate than that seen in the wake of the Coronavirus (COVID-19) pandemic in 2020. This has helped to maintain positive retail volume…

Other pet food is a much smaller area of the market than dog and cat food, but despite various challenges the category sustained relatively stable sales during the course of the review period. Various small mammals are often bought as beginner pets…

Sales of fish food have been in decline in the last few years of the review period in retail volume terms. This decline is linked to the gradual decline being seen in the pet fish population. Fish are no longer seen as a “trendy” pet in the Greek pet…

The overall performance of other pet food in Ireland is supported by growing interest in the keeping of small mammals as pets. The Dublin Society for the Prevention of Cruelty to Animals (DSPCA) has revealed a doubling in the number of small mammals…

Rabbits remain one of the most popular small pets among Norwegians. Often, rabbits are seen as a kid-friendly starter pet for children to learn about taking care of an animal before committing to a cat or a dog. However, as a result, rabbits also…

Other pet food in Spain is being affected by a decline in the population of small pets, albeit still managing to achieve sub-decimal positive volume growth overall, and decent value growth which is supported by still-high unit prices. One of the…

Overall, other pet food in the Netherlands is affected by the slowdown in the other pet population, compared to the increases seen in the wake of the Coronavirus (COVID-19) pandemic in 2020 and 2021. There was a particularly notable increase in…

Finland has relatively strict animal welfare regulations compared to many other markets and these have been further enhanced. Starting from 1 January 2024, the rules for keeping an animal at home have become even stricter as authorities seek to…

Pet care continues to grow in both value and volume terms in Greece in 2024, having recorded steady growth over the review period. Pet care witnessed stronger growth in current value terms in 2023 than volume terms with this resulting from the impact…

Pet care in Ireland continues to face pressure from the global economic climate, with rising costs of raw materials, energy, production and transportation impacting the domestic industry into 2024. However, these economic effects have been less…

After a spike in the pet population following the outbreak of COVID-19 the pet population has returned to more stable rates of growth. With the pandemic over and people spending more time away from the home there is no longer such a rush to become a…

Pet care sales in Spain continue to see positive sales in 2024, in both value and volume terms. Value is supported by premiumisation trends and still-high unit prices in some instances, while baseline demand supports volume – which is showing…

Pet care in the Netherlands continues to see consumers trade down in 2024. In a slowly improving economic situation, but with disposable incomes and purchasing power remaining under pressure, consumers are still looking to economise on pet food and…

Inflation has led to price hikes in pet products and pet food but also in veterinary health care, with this influencing consumer purchasing decisions. Many providers of veterinary health care have been forced to increase their service fees making it…

Due to elevated inflation and rising costs, pet owners have been trying to restrict their non-essential spending on pet products. For this reason demand for pet accessories fell towards the end of the review period with consumers paying more…

Like other pet care categories, pet products in Ireland is impacted by strong economic challenges, such as inflationary pressure on prices and economic insecurity. These economic factors continue to exert pressure on consumer spending into 2024. As a…

Demand for pet accessories slowed over 2023, with value growth only sustained by a sharp rise in prices. With Norway seeing a sharp rise in the cost of living, pet owners focused mostly on essentials like pet food and looked to limit their…

Sales in pet products in Spain achieve positive value sales in 2024, although potential is suppressed by a few factors. Firstly, we note the unclear interpretation of the new Law 7/2023 on the Protection of Rights and Welfare of Animals – during 2022…

Pet products in the Netherlands is impacted by rising veterinarian costs. A growing number of pet owners are turning to OTC healthcare solutions as a first line of treatment for minor ailments. This trend is partly driven by the desire to manage pet…

Cat food maintained retail volume and current value growth in Portugal in 2023, and this trend is expected to continue in 2024, with growth across both wet and dry cat food, and across all price segments. The cat population rose throughout the review…