Western Europe

Inflation has led to price hikes in pet products and pet food but also in veterinary health care, with this influencing consumer purchasing decisions. Many providers of veterinary health care have been forced to increase their service fees making it…

Pet care in the Netherlands continues to see consumers trade down in 2024. In a slowly improving economic situation, but with disposable incomes and purchasing power remaining under pressure, consumers are still looking to economise on pet food and…

Pet care sales in Spain continue to see positive sales in 2024, in both value and volume terms. Value is supported by premiumisation trends and still-high unit prices in some instances, while baseline demand supports volume – which is showing…

After a spike in the pet population following the outbreak of COVID-19 the pet population has returned to more stable rates of growth. With the pandemic over and people spending more time away from the home there is no longer such a rush to become a…

Pet care in Ireland continues to face pressure from the global economic climate, with rising costs of raw materials, energy, production and transportation impacting the domestic industry into 2024. However, these economic effects have been less…

Pet care continues to grow in both value and volume terms in Greece in 2024, having recorded steady growth over the review period. Pet care witnessed stronger growth in current value terms in 2023 than volume terms with this resulting from the impact…

Finland has relatively strict animal welfare regulations compared to many other markets and these have been further enhanced. Starting from 1 January 2024, the rules for keeping an animal at home have become even stricter as authorities seek to…

Overall, other pet food in the Netherlands is affected by the slowdown in the other pet population, compared to the increases seen in the wake of the Coronavirus (COVID-19) pandemic in 2020 and 2021. There was a particularly notable increase in…

Other pet food in Spain is being affected by a decline in the population of small pets, albeit still managing to achieve sub-decimal positive volume growth overall, and decent value growth which is supported by still-high unit prices. One of the…

Rabbits remain one of the most popular small pets among Norwegians. Often, rabbits are seen as a kid-friendly starter pet for children to learn about taking care of an animal before committing to a cat or a dog. However, as a result, rabbits also…

The overall performance of other pet food in Ireland is supported by growing interest in the keeping of small mammals as pets. The Dublin Society for the Prevention of Cruelty to Animals (DSPCA) has revealed a doubling in the number of small mammals…

Sales of fish food have been in decline in the last few years of the review period in retail volume terms. This decline is linked to the gradual decline being seen in the pet fish population. Fish are no longer seen as a “trendy” pet in the Greek pet…

Other pet food is a much smaller area of the market than dog and cat food, but despite various challenges the category sustained relatively stable sales during the course of the review period. Various small mammals are often bought as beginner pets…

Dog food in the Netherlands continues to be boosted by the growth in the dog population, albeit rising at a slower rate than that seen in the wake of the Coronavirus (COVID-19) pandemic in 2020. This has helped to maintain positive retail volume…

Dog food in Spain is just about managing to achieve positive volume growth in 2024, with value more strongly supported by still-high prices. Whilst inflationary pressures are lessening, consumers’ spending power has still been negatively affected,…

Sales of dog food declined in volume terms over 2023. Price increases affected consumer shopping habits with fewer people buying dog food in higher volumes as they looked to manage their budgets. Promotional activities subsided quite substantially…

Dog food in Ireland is expected to continue to face challenges over 2024, marked by slow retail volume growth. This is attributed to dog population constraints in conjunction with inflationary pressures. The Dublin Society for the Prevention of…

People are putting more and more emphasis on animal welfare and some brands are incorporating that mindset into their product lines and marketing. For example, Pet City, the leading chain of pet shops and superstores in Greece, attaches great…

The pet dog population remained stable in 2023 but households came under growing pressure due to high inflation and a rise in the cost of living. This was reflected in double-digit growth in current value terms in dog food but only modest growth in…

In cat food in the Netherlands, mid-priced brands like Whiskas have benefited as some consumers previously buying premium options, especially in wet cat food, traded down. As cats are often more sensitive than dogs to changes in their diet,…