Western Europe

Together with rising urbanisation, growth in the cat population and the number of cat-owning households in Turkey has continued to buoy demand in cat litter in 2023. With soaring inflation driving up unit prices and eroding purchasing power, the…

While pet care in Turkey has continued to expand at an impressive pace in 2023, overall volume and current value growth rates look set to be down substantially from 2022. This is mainly because the recent boom in pet ownership – especially dog…

Fish food looks set to be the most dynamic other pet food category in volume growth terms in 2023, as well as the only one to register an improved performance in this regard. It continues to benefit from the fact that fishkeeping and aquarium design…

The prolonged period of lockdown measures and home seclusion that followed the outbreak of COVID-19 fuelled a boom in dog ownership in Turkey over 2020-2022. The expansion of the pet dog population has since slowed, as the return to pre-pandemic…

Mirroring developments in dog food, total volume sales growth for cat food in 2023 is set to be substantially lower than in 2022 as the resumption of pre-pandemic lifestyles and the soaring cost of living make many Turks less willing to acquire new…

Despite ongoing inflationary pressures, pet products continued to show modest growth in current value terms in 2023. With consumers returning to increasingly busy lifestyles, the acknowledged role of pets in creating balance in otherwise stressful…

Pet care recorded further growth in current value terms in 2023, despite an overall decline in volume. While inflation remained a key factor in boosting value sales, higher-quality, premium products with added benefits also supported growth to some…

Consistent with a return to busier, more hectic lifestyles in 2023, a growing number of consumers opted for perceived lower maintenance pet options, such as small mammals or those kept in an aquarium or terrarium. As a result, other pet food…

Dog food recorded positive growth in both volume and current value terms in 2023, following the sluggish performance of the previous year. While value growth was driven partially by price increases, premiumisation and specialisation trends also…

Cat food recorded further growth in current value terms in 2023, despite a double-digit decline in volume. This was mainly due to inflationary pressures, as manufacturers passed on the rising costs of raw materials to consumers. The trend towards…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

After the spike in demand seen in Western European cat food sales in 2020, followed by another above-average performance in 2021, growth was slowing in 2022. Home seclusion due to Coronavirus (COVID-19) saw pet adoptions spike, although cat…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

Slower growth, surging inflation, rising geopolitical risks and an accelerating deglobalisation trend are factors shaping the global economic, financial and trade landscape in 2022 and beyond. Despite the challenges, there are opportunities for…

After a growth spike in 2020, due to Coronavirus (COVID-19), dog food will continue to record positive real value growth in 2021 as well as throughout the forecast period. Consumers in home seclusion were adopting new pets for companionship, while…

The growing popularity of subscription boxes has led to a rise in M&A activity and funding for subscription box start-ups. Available across industries, they target specific consumer needs through different subscription models: pure convenience,…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…