Western Europe

Following very strong progress during the pandemic, retail e-commerce continues to grow at a steady pace in Norway, with another solid performance in 2023. This is even true of segments that performed poorly offline, such as homewares and home…

Retail e-commerce in Italy posted a relatively moderate increase in current value terms in 2023, with growth largely driven by foods, beverages and beauty products. After a steep increase in market penetration of fast moving consumer goods sold…

Retail e-commerce continued to stabilise in Ireland in 2023, following the significant boom seen during the era of the pandemic, when both consumers and retailers alike were forced to embrace the online channel. Whilst footfall has returned to…

Retail e-commerce saw more modest current value growth in Greece in 2023, following three consecutive years of double-digit expansion. The fact that the penetration rate of e-commerce in many categories was relatively low by Western European…

In 2023, Germany's e-commerce landscape showed signs of potential recovery, following 2022’s sales slump as the country emerged from the pandemic. A stronger return to stores, ongoing economic volatility, and low consumer confidence stemming from the…