Western Europe

It was another tough year for appliances and electronics specialists in Italy in 2023 with the category seeing a decline in current value terms for the second consecutive year. Sales slumped in 2020 due to the outbreak of COVID-19 before recording a…

Appliances and electronics specialists in Finland witnessed further decline in 2023, in volume and current value terms, as the economy fell into recession. Sales of ovens, cooktops and furniture-covered appliances were most affected as consumers were…

Apparel and footwear specialists continued to record single-digit growth in current value terms in 2023 as the category continued on the path to recovery. Despite this sales remained lower than pre-pandemic levels as elevated inflation and a sharp…

The slowdown in the economy has not hit apparel and footwear specialists in Finland as hard as grocery retailers. Pent-up demand for clothing purchases since the pandemic, especially to wear at parties and celebrations, has sustained sales growth in…

Vending saw dynamic current value growth in Greece in 2023, though sales remained far below the level seen in 2021. Vending in Greece declined dramatically after the closure of ThesGala-Pies Cooperative’s fresh milk vending machines, which had…

Supermarkets saw value growth in Greece in 2023. Players in the channel expand their networks mainly through acquisitions, primarily focusing on the acquisition of small local chains in order to open stores all over Greece. Smaller chains were hit…

While small local grocers saw current value growth in Greece in 2023, the channel’s expansion was less rapid than that seen in other areas of grocery retailing. Grocery stores that specialise in Asian, Mexican and other ethnic cuisines did see an…

Retail faced notable challenges in Greece in 2023. Inflation was - and continues to be - very high and prices were constantly rising. Retailers, regardless of industry, were forced to raise their prices as they could not absorb the increases in the…

Retail e-commerce saw more modest current value growth in Greece in 2023, following three consecutive years of double-digit expansion. The fact that the penetration rate of e-commerce in many categories was relatively low by Western European…

The hypermarkets channel saw value sales rise in Greece in 2023. Hypermarkets are evolving into small shopping centres. Their construction with escalators, their huge parking lots and the variety of products on offer are reminiscent of a shopping…

The home products specialists channel registered current value growth in Greece in 2023. During the year, Leroy Merlin, the third largest brand in home products specialists overall, inaugurated its first Naterial store, a showroom that offers the…

Health and beauty specialists saw current value growth in Greece in 2023. Players in the channel are working hard to differentiate their offers and adapt to evolving market trends. The Body Shop launched a store in Athens that is sustainably designed…

General merchandise stores saw continued current value growth in Greece in 2023. Many brands continue to invest heavily in traditional advertising, such as through television, since it still manages to target consumers aged above 40 years old who…

The discounters channel saw an upward trend in Greece throughout the review period, which continued in 2023. The challenging economic conditions and high rate of inflation prevailing towards the end of the review period served to bolster consumer…

Direct selling saw sales fall significantly in Greece in 2023. Since direct selling requires not only sales and interpersonal skills, but also strategic thinking, Oriflame decided to start blogging about how people can use direct sales techniques to…

Convenience retailers witnessed growth in Greece in 2023 as more and more people visited their stores for their daily purchases. This trend started during the COVID-19 crisis, when consumers procured essential goods from nearby stores, and now it has…

Following Olympia’s EUR50 million investment in Public, which left Olympia owning 98% of the Public-Media Markt venture in Greece and Cyprus, the Media Markt stores have been rebranded Public + home and specialise in white appliances. Consequently,…

Apparel and footwear specialists saw current value growth in 2023. Inflation and continued price increases have been driving more and more consumers into the second-hand market, which is gradually gaining ground in Greece. Recently, the Bulgarian…

Value sales continued to be modest for vending in Turkey in 2023. There are a limited number of vending machines, mainly located in the underground stations in Istanbul and Ankara, with snacks and soft drinks being the most popular products sold…

Grocery retailers are coming under pressure and have seen their turnover threatened by decreasing volume sales and increased competition from other grocery players and other players. As a result, they are looking for other ways to invest and increase…