Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Energy drinks is the most dynamic category within soft drinks. With continuous strong increases in sales, constantly breaking old records and achieving new successes, energy drinks has stood out in the soft drinks market in recent years thanks to a…
Off-trade volume sales of energy drinks continue to experience rapid growth in 2023, propelled by consumers seeking beverages to enhance their performance. The penetration of energy drinks in Belgian households has significantly increased in recent…
Concentrates performed relatively well in 2023. Sugar, fruit and energy cost increases contributed to the strong growth in value in 2022 and inflation continued to contribute to significant growth in 2023. Volume growth was also high during the…
Following a relatively robust performance during the pandemic, liquid concentrates are experiencing a decline in off-trade volume terms in 2023. The category's downturn is notably attributed to the prevailing health trend. Despite water being a…
Carbonates was amongst the most dynamic soft drinks categories in 2023. It is set to face another year with solid value growth, even after the offsetting post-pandemic effect of 2022. Total volume sales already surpassed the level of 2019 in 2022,…
Carbonates demand continues to witness a decline in volume terms across Belgium. Primarily, this decline is attributed to the prevailing health trend, with individuals actively monitoring their calorie intake. However, this health-conscious approach…
In 2023, bottled water displayed lower total volume growth than in the previous year, and what was initially expected. On-trade sales still progressed (thanks to a rather good season in the southern part of the country, though much less so in the…
Off-trade volume sales of bottled water experienced a decline in 2023 compared to 2022, primarily due to less favourable weather conditions. Additionally, an increasing number of consumers opting to purchase bottled water in France contributes to the…
Sports drinks has been one of the most dynamic categories within soft drinks in Norway with sales posting strong growth in retail volume terms despite the economic pressures facing the country. Sales have benefited from the increased focus on the…
Sales have continued to normalise in 2023 after the highs of the pandemic when consumers stockpiled supplies of soft drinks. Despite this, sales remain significantly higher than pre-pandemic levels in retail volume terms, supported by consumers…