Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Sports drinks has shown another solid performance in 2023, with the category poised to record robust growth in off- and on-trade volume sales. Consumption continues to be bolstered by rising participation in sports and fitness activities in the…
Bottled water sales are projected to see only a marginal increment in off-trade volume terms over 2023, partly due to the shift back to foodservice, which exceeded its 2019 pre-pandemic volume sales level by 2022. However, growth rates have varied…
As health consciousness gains pace in Turkey, the trend towards consuming natural beverages that supports immunity is gaining further momentum. The emphasis on healthy living has persisted post-pandemic, fostering a stronger preference for beverages…
Off-trade volume sales of carbonates increased only slightly in Sweden during 2023, as consumers continued to return more fully to foodservice with the lifting of the threat and related restrictions of COVID-19. Growth in both the retail and…
In 2023, there was a moderate increase in retail volume sales of carbonates, driven mainly by the growth in sales of regular cola carbonates. However, retail consumption of carbonates slowed in 2023 as inflation remained stubbornly high and consumer…
The brief upturn in off-trade volume sales of liquid concentrates in 2021 ended quickly and the downturn continued to the end of the review period. However, new product innovation in liquid concentrates, such as reduced sugar variants from brands…
Turkish consumers are gradually losing interest in concentrates, resulting in ongoing retail volume decline. These products are widely recognised as unhealthy beverages due to the elevated levels of artificial additives contained within. Moreover,…
Energy drinks is projected to post the fastest off-trade volume growth in Sweden in 2023, slightly faster than the increase for RTD coffee. Both regular and, especially, reduced sugar energy drinks enjoyed healthy increases in demand during the year.…
In 2023, energy drinks have witnessed remarkable growth in retail volume sales, surpassing the performance seen in the previous year. Consumers have been enticed by the introduction of new, budget-friendly local energy drinks brands in regular…
Overall, off-trade volume sales of juice dropped during 2023. This category is mature and packaged juice is not considered to be amongst the healthiest drinks. Reconstituted 100% juice and juice drinks (up to 24% juice) were most negatively affected,…